Tag Archives: Marketing

TheLADbible teams up with OtherLevels to boost loyalty amongst millenials

It has been announced that British media entertainment group TheLADbibleGroup has chosen OtherLevels to manage communications and messaging for its mobile app.  TheLADbible is a popular social and mobile content company specialising in news, entertainment, technology, videos, photos and humour. It focusses on a younger demographic and accordingly its followers include half of all 18-24 year old men in Britain, and …

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SportQuake continues expansion with new Asian offices

SportQuake has today announced the opening of new Hong Kong and Beijing offices as part of their expansion into the China market. The growth represents another milestone for SportQuake in a year that marks its 10-year anniversary since being founded by Matt House, the former Tottenham Hotspur Commercial Director. The agency has delivered over £150 million worth of partnerships between sports rights owners …

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TV ad spearheads multi-million pound Genting campaign

Genting Alderney, the online casino division of Genting Group, is launching a TV campaign today as part of a multi-million pound marketing campaign. Entitled ‘The Player’, the 30 second commercial follows a fictional character, Charlie, through the streets of Kuala Lumpur, birthplace of the global Genting brand, accompanied by a voice-over narration revealing his thoughts on the ethos of players. …

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George Harborne: Football Stadia – What’s in a name?

George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, reveals some reserach the club has done into naming rights for stadia. Old Trafford, Anfield, Bramall Lane, Goodison Park, The Hawthorns and the list goes on. English football has an abundance of beautifully historic stadia, all adding to one of the countries football primary unique selling points – …

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Global Reviews – Key findings of sports betting industry’s digital performance in 2014

Corporate research and data specialist Global Reviews ran a number of studies into Digital Marketing Effectiveness, Digital Sales Effectiveness and Mobile Sales Effectiveness of the UK & Ireland Sports Betting industry in 2014. Global Reviews , is a proven data leader at providing Sport Betting Companies with key digital customer insights and trends. In the webinar, recorded on January 8th 2015, Gerard Farrell, …

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Igaming & Data Management – The Black Box Relationship

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

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Feel positive about Google+: Part 1 – The lowdown

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

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