Enteractive to power BetCity’s player engagement strategy

Enteractive has expanded its footprint in the Dutch market after being selected to power BetCity’s retention and reactivation capabilities.

Through the partnership with BetCity, Enteractive will roll out its proprietary (Re)Activation Cloud technology platform. This will enable the Entain-owned Dutch operator to “optimise revenue generation from the churned segments of their player base”.

Francesca Raniolo, Senior Business Development Executive at Enteractive, commented: “We’re thrilled to be working with BetCity, an innovative and exciting brand, as they continue to grow in the lucrative Dutch marketplace.

“With the untapped potential of lapsed player accounts and the positive response we are receiving from the players, Enteractive is looking forward to making a considerable difference in active player revenues.”

BetCity will be able to use the (Re)Activation Cloud technology to integrate selected player databases, with native-speaking sales agents also available to engage players across the Dutch market.

Robert Kooiman, Marketing Director at BetCity, added: “We’re delighted to join forces with Enteractive, giving us the edge over competitors in the Dutch sector.

“Enteractive’s personalised one-to-one solutions enable us to grow the relationship with our players as well as ensuring that we’re the responsible choice for players. To generate revenues from previously dormant segments only anticipates a long-term fruitful relationship.”