Tag Archives: Marketing

Receptional – The search for successful player acquisition

Google Ads

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

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Sportradar launches ‘ad:s’ range of full marketing services

Sports data, insights and analysis provider, Sportradar, will launch its new full-service marketing suite for sports betting stakeholders, ‘ad:s’ – which aims to streamline business operations, delivering better defined/tailored marketing strategies. The service will provide bookmakers with a plethora of marketing solutions that aim to eradicate waste and whilst optimising ‘targeted spend’ dynamics on verifiable prospects that produce measurable results for sector …

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David Clifton – Licensing expert – Crystal ball gazing for 2019

After a tumultuous 2018, what does 2019 hold in store for the UK sports betting sector? I have dusted down my crystal ball. It may be a bit cloudy in areas, with perhaps the odd crack beginning to show in parts, but here is my best bet on what the regulatory future may bring. On the plus side, I do …

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Racing tipster sanctioned by the ASA

Racing tipster Philip Murray felt the wrath of the UK Advertising Standards Authority (ASA), after four complaints over a direct mail advert were upheld. The ad in question, which first appeared in June 2018, stated: “Aren’t you sick and tired of constantly losing bet after bet? Isn’t it depressing that no matter what, you never achieve the profits you always hoped …

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Pete Spiers on William Hill’s fast move for Hollywood director

William Hill is launching its new TV campaign today during the England v Scotland game with an advert directed by Paul W.S. Anderson, Hollywood director of the Resident Evil franchise among others. SBC caught up with Pete Spiers – Head of Advertising & Content at the bookmaker – to find out more. SBC News: So Paul W.S. Anderson. Why are …

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DeltaDNA announces strategic partnership with Gambling Analytics

Game analytics and marketing platform deltaDNA and specialist big data and analytics consultancy Gambler Analytics have announced a strategic partnership which aims to accelerate the adoption of advanced player analytics within the online gambling industry. The partnership brings together Gambler Analytics’ industry heritage and big data expertise, alongside deltaDNA’s advanced player analytics tools and real-time CRM technology. This is designed to help operators …

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TheLADbible teams up with OtherLevels to boost loyalty amongst millenials

It has been announced that British media entertainment group TheLADbibleGroup has chosen OtherLevels to manage communications and messaging for its mobile app.  TheLADbible is a popular social and mobile content company specialising in news, entertainment, technology, videos, photos and humour. It focusses on a younger demographic and accordingly its followers include half of all 18-24 year old men in Britain, and …

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SportQuake continues expansion with new Asian offices

SportQuake has today announced the opening of new Hong Kong and Beijing offices as part of their expansion into the China market. The growth represents another milestone for SportQuake in a year that marks its 10-year anniversary since being founded by Matt House, the former Tottenham Hotspur Commercial Director. The agency has delivered over £150 million worth of partnerships between sports rights owners …

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TV ad spearheads multi-million pound Genting campaign

Genting Alderney, the online casino division of Genting Group, is launching a TV campaign today as part of a multi-million pound marketing campaign. Entitled ‘The Player’, the 30 second commercial follows a fictional character, Charlie, through the streets of Kuala Lumpur, birthplace of the global Genting brand, accompanied by a voice-over narration revealing his thoughts on the ethos of players. …

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George Harborne: Football Stadia – What’s in a name?

George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, reveals some reserach the club has done into naming rights for stadia. Old Trafford, Anfield, Bramall Lane, Goodison Park, The Hawthorns and the list goes on. English football has an abundance of beautifully historic stadia, all adding to one of the countries football primary unique selling points – …

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