Tag Archives: Marketing

Is there a ‘silver bullet’ to fix the rising costs of acquisition & retention?

Rising acquisition and retention costs

With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website.   With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …

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Simon Lidzèn: We’re on the Fast Track to the future of CRM

Simon Lidzèn, Fast Track CEO and co-founder

Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …

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Sportradar: our collaboration with Snapchat is accelerating the shift in the digital advertising ecosystem

Sportradar: our partnership with Snapchat is accelerating the shift in the digital advertising ecosystem

Social media is fast becoming the vertical of choice for sports teams and betting operators as they seek to find a faster route to engage with new audiences.  With most social media platforms accessible via a mobile device, delivering a new betting experience can be done at the touch of a button. So it should come as little surprise that …

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Enteractive to power BetCity’s player engagement strategy

SBC News Enteractive to power BetCity’s player engagement strategy

Enteractive has expanded its footprint in the Dutch market after being selected to power BetCity’s retention and reactivation capabilities. Through the partnership with BetCity, Enteractive will roll out its proprietary (Re)Activation Cloud technology platform. This will enable the Entain-owned Dutch operator to “optimise revenue generation from the churned segments of their player base”. Francesca Raniolo, Senior Business Development Executive at …

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BETEGY: Creative Studio is disrupting the status quo in advertising

SBC News BETEGY: Creative Studio is disrupting the status quo in advertising

BETEGY’s Chief Marketing Officer Eugenie Golovina tells us about the launch of this new solution and the ways Creative Studio is alleviating the everyday pains that marketing departments face when it comes to brand exposure.  SBC: Congrats on BETEGY’s latest launch! How did the idea for the Creative Studio evolve? EG: Thank you! We are very excited about this new …

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Fast Track gets personal with new AI-driven CRM integration

SBC News Fast Track gets personal with new AI-driven CRM integration

Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …

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Xtremepush partnership a ‘game changer’ for Low6

SBC News Xtremepush partnership a ‘game changer’ for Low6

Low6 will elevate its player communication strategy after agreeing a new “‘game changing” partnership with Xtremepush. Under the terms of the deal, the two firms will work to deliver real-time personalised communications with the aim of promoting more relevant games and messages to Low6’s player base. Brandon Asgeirsson, Senior Account Executive at Xtremepush, said: “Low6 is a seriously impressive business …

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Tony Kenny ends 16-year tenure at William Hill

William Hill

Tony Kenny will step down from his position of Group PR and Communications lead at William Hill after 16 years with the company.  Kenny held a number of positions at William Hill, including Public Relations and Marketing Manager (Ireland), Head of Online and International PR, Head of PR and Head of External Communications. In a statement on LinkedIn, Kenny said: …

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Enteractive: Don’t score an own goal with post-World Cup churn

SBC News Enteractive: Don’t score an own goal with post-World Cup churn

World Cup-themed betting offers are set to dominate the airwaves in the coming month and Enteractive can help ensure operators get the most out of their marketing and acquisition activity – by keeping the players active well beyond the World Cup Final. Andrew Foster (pictured, right), Chief Business Officer at Enteractive, explains more. Football is the world sport and there …

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Fonbet: Tapping into a Gen Z audience through social media marketing

SBC News Fonbet: Tapping into a Gen Z audience through social media marketing

Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …

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