Tag Archives: Marketing

In the rapidly evolving landscape of iGaming, staying competitive requires not just bold ideas, but operational sharpness, strategic clarity, and cultural agility. Andrew Kariakin, CMO at RISK, has been steering the brand through rapid growth across global markets. His approach combines hands-on strategy, experimentation, and a strong focus on performance — all grounded in practical experience and clear business goals.  …

SBC News chats to Felipe Pereira, Editorial Director of SitedeApostas.com, a Leadstar Media brand, about the upcoming Brazilian market launch and how affiliates can navigate a tricky regulatory environment. SBC News: There’s a lot of excitement around Brazil but that has been dampened with the announcement of a ban on bonuses? How will this likely affect the market and Leadstar’s …

As the year draws to a close so does the first series of Footprints in the Market. Over the last seven episodes, Sharon McFarlane, Managing Director of Digital Footprints, was joined by “some of the biggest marketing minds in igaming” and for the closing episode, she broke down some of the best lessons we’ve learned throughout the series. Don’t bite …

Xtremepush descended onto the show floor at SBC Summit Lisbon to sing the praises of its One Solution CRM marketing solution. Speaking to Callum Williams, Senior Journalist for Payment Expert, the company’s Co-founder and CEO, Tommy Kearns, explained that the ambition of One Solution is to create “human-level personalisation” at scale. “One Solution is being able to login to a …

Over the last five weeks, Sharon McFarlane, Managing Director of Digital Footprints, has been joined on the Footprints in the Market webinar series by “some of the biggest marketing minds in igaming”. Marking the halfway stage of the series, aimed at CMOs and senior marketing representatives, we’ve broken down what we’ve learned so far. iGaming operators are wasting ‘astronomical marketing …

Fast Track’s Singularity Model aims to achieve “exponential growth with minimal effort” for operators, according to Fast Track CEO, Simon Lidzén. Speaking to Ted Orme-Claye, Editor of Payment Expert, Lidzén said: “The most important thing that the brands are concerned about when it comes to player engagement is to create 1:1 experiences where you can connect with every player at …

As the igaming industry rapidly evolves, affiliates in 2024 face a landscape filled with challenges and opportunities. Staying competitive requires keeping pace with the latest trends and learning how to use them to their advantage. Here’s a clear look from Affiliate Director at LalaStars Alyona Bursak at what affiliates need to know to thrive in the coming year. AI Technologies: Automating and …

Mastering Google’s algorithms is key to effective online marketing, however, the search engine treats every industry differently, according to Martin Calvert, Marketing Director of ICS-digital. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Calvert said: “When it comes to SEO, Google’s view of the world is the most important. Google doesn’t treat every industry …

iGaming operators have just seconds to get the attention of customers before they move on to a competitor. This, according to Dan Shannon, Head of Affiliate Marketing & SEO at CBS Global, is why site speed should be a top priority. Appearing on episode two of Digital Footprints‘ video series, Footprints in the Market, Shannon said: “Site speed is up there …

A staggering number of iGaming operators are squandering an “astronomical amount” of their marketing budgets. This, according to Sportradar’s EVP, Global Marketing, Adam Azor, results in iGaming operators missing out on critical opportunities and driving diminished returns. Azor offered these insights on the debut episode of Digital Footprint’s new video series, Footprints in the Market, hosted by the firm’s Managing …