Sports data, insights and analysis provider, Sportradar, will launch its new full-service marketing suite for sports betting stakeholders, ‘ad:s’ – which aims to streamline business operations, delivering better defined/tailored marketing strategies.
The service will provide bookmakers with a plethora of marketing solutions that aim to eradicate waste and whilst optimising ‘targeted spend’ dynamics on verifiable prospects that produce measurable results for sector marketing teams.
Confirming the launch of the new service, Managing Director at Sportradar, Felix Geyr commented: “ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers.”
ad:s extensive range of marketing services includes: sponsorship consulting; SEO and SEA marketing; UI/UX consulting; digital traffic networks; programmatic advertising; pop-under ad networks; ad products and affiliate marketing.
Helping betting incumbents tackle present scale factors, ad:s will try to capitalise on bookmakers needing to deploy more sophisticated and data-driven marketing solutions as a means of differentiation.
“ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment,” added Geyr.
Sportradar currently works alongside over 500 sports rights holders, having developed its own DSP for programmatic advertising. It has developed partnerships with a number of digital traffic sources for bookmakers, which include Livescore.com, Sofascore and Besoccer.