The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush.
In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets.
While the US represents global gambling’s biggest growth opportunity, its sporting landscape is very different to that of soccer-focused Europe. So how should operators tailor their digital engagement strategy to this rapidly expanding market?
The webinar will look at how to create acquisition campaigns to first encourage American players to sign up, and then how to deliver a dynamic, personalised betting experience to them.
It will also explore the technology needed to achieve a seamless Single Customer View across mobile app, website and retail offerings, and devise a multi-channel messaging strategy to keep consumers playing.
The panel features:
- Victor Sevciuc – Multichannel Customer Engagement Lead, Xtremepush
- Gerard Adlum – Content Marketing Lead, Xtremepush
Xtremepush, winner of the Marketing Services Provider of the Year prize at the 2019 SBC Awards, said: “The US online betting market is unique in terms of its potential size and the newness of the product.
“It’s vital that US sportsbooks get their acquisition strategy right, educate players and then intelligently guide them through the lifecycle with personalised engagement.”
Join SBC Webinars to gain some valuable insights into interacting with customers in the US.