SBC News Voice of the Sports Betting Industry
Game analytics and marketing platform deltaDNA and specialist big data and analytics consultancy Gambler Analytics have announced a strategic partnership which aims to accelerate the adoption of advanced player analytics within the online gambling industry.
The partnership brings together Gambler Analytics’ industry heritage and big data expertise, alongside deltaDNA’s advanced player analytics tools and real-time CRM technology.
This is designed to help operators understand how to boost player engagement and retention, and to extend lifetime value (LTV), by maximising the potential of their data and serving players targeted interventions.
During the last five years, the use of data analytics to understand player behaviour has evolved from a nascent pursuit to a fundamental business strategy, providing operators with real-time player targeting capabilities that didn’t previously exist.
As a result, this partnership aims to help operators understand the benefits that player analytics can deliver, while integrating deltaDNA’s powerful analytics platform, which is proven to increase retention by up to 50%.
Mark Robinson, CEO for deltaDNA, commented: “We’ve seen in the free-to-play space how player analytics can be used to understand in-game player behaviours and facilitate real-time personalised interventions to extend player lifetime expectancy.
“The industry has recently switched-on to gamification and its massive potential for increasing return on investment (ROI), facilitated by big data infrastructure and insight. In Gambler Analytics, we have a partner with an inherent understanding of the big data challenges the gaming industry faces and the experience of using data to solve them.”
Marc Wood, CEO for Gambler Analytics, added: “The combination of deltaDNA’s big data platform and Gambler Analytics’ industry data and analytics expertise brings an exciting new capability to the sector, to operationally deliver player insight via real time player analytics.
“Based on the experience seen in the free-to-play market, the potential bottom line impact we can bring to gambling operators is truly game changing.”
