Tag Archives: Ligue 1

Mojabet develops fan connections with Olympique de Marseille

SBC News Mojabet develops fan connections with Olympique de Marseille

Mojabet has signed an agreement with Olympique de Marseille (OM) to become the Ligue 1 club’s official African betting partner for the next six years. The collaboration aims to pursue the operator’s ambitions of expanding its online offerings for African sports fans.  MOJA Group CEO, Paris Anatolitis, commented: “Olympique de Marseille is a world-renowned club that has deep roots within …

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1xBet grows Ligue 1 portfolio with LOSC Lille

SBC News 1xBet grows Ligue 1 portfolio with LOSC Lille

1xBet has partnered with Lille Olympique Sporting Club (LOSC) to become the club’s regional partner in Africa in a three-year agreement. The bookmaker becomes the Ligue 1 team’s regional partner in the Middle East, North and South Africa, whilst receiving the rights to use the French club’s logo and the collective image of its players in its promotional campaigns. “This …

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Low6 to rollout three-phased gamification roadmap for Sportsbet.io

SBC News Low6 to rollout three-phased gamification roadmap for Sportsbet.io

Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …

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Casino Secret capitalises on AS Monaco’s ‘strong digital audience’

SBC News Casino Secret capitalises on AS Monaco’s ‘strong digital audience’

Casino Secret has been named the official online gaming partner of Ligue 1 team AS Monaco in Japan for the next two seasons. The pair will also jointly launch an exclusive digital campaign, featuring a series of ‘high-impact’ content in a bid to bring more exciting content to its audience and football fans in the region. “Since our launch in …

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FC Nantes and ZEbet promote sports betting in a ‘recreational’ way

SBC News FC Nantes and ZEbet promote sports betting in a ‘recreational’ way

Zeturf Group has announced a deal to become an official partner of the Ligue 1 football club, FC Nantes. The collaboration will see the firm’s sports betting brand, ZEbet, appear on Antoine Kombouaré‘s men’s shorts for the upcoming three seasons.  In a release, FC Nantes said: “Aware of addressing all audiences, the many operations planned during the season will allow …

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FDJ’s betting brands offer ‘immersive experiences’ to PSG fans

SBC News FDJ’s betting brands offer ‘immersive experiences’ to PSG fans

FDJ has signed an agreement with Paris Saint Germain (PSG) which sees its sports betting brands, ParionsSport online and ParionsSport point of sale, become premium partners of the club. The operator of France’s National Lottery’s three season-long partnership looks to offer immersive and innovative experiences to both bettors and fans of the French football team. The brands will also benefit …

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VBET deepens football connections via OGC Nice partnership

SBC News VBET deepens football connections via OGC Nice partnership

VBET has made inroads on its sports marketing strategy in the French betting and gaming market, entering into partnership with Ligue 1 club OGC Nice. In pursuit of its objective to take on a ‘leading role on the French sports betting scene’, the operator’s deal with the top-flight team will include key branding and broadcasting caveats, with the company logo …

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VBET continues French market expansion plans with AS Monaco

SBC News VBET continues French market expansion plans with AS Monaco

VBET has agreed a three-year extension to its partnership with Ligue 1 football team, AS Monaco. The online sports betting company noted a desire to strengthen its presence in the French sports betting market. VBET also explained a shared aim to ‘to develop, together, the visibility of both organisations, beyond their respective fields’. David Ozararat, CEO of VBET France, commented: …

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Winamax’s ‘not in partnership spirit’ tweets ends Bordeaux deal

SBC News Winamax's 'not in partnership spirit’ tweets ends Bordeaux deal

Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by  France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …

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JBO creates content marketing opportunities with French Ligue 1 side

SBC News JBO creates content marketing opportunities with French Ligue 1 side

Just Bet Online (JBO) has extended its partnership with French Ligue 1 side Olympique de Marseille as the club’s official asia betting partner. The collaboration looks to continue to create  activations and content-marketing opportunities, in line with the operator’s aim which has been described as ‘to engage, educate and entertain’. A JBO spokesperson welcomed news of the brand’s latest renewal …

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