Nick Haynes from Form Labs suggests PSG’s response to a slow start in Ligue 1 may be a sign of normal things to come for the big teams across Europe and questions whether the bookies have been slow to react to a slowing of the goals, before highlighting four ‘Impact Players’ to keep an eye on in the Premier League. …
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Ani Atabekyan, Chief Business Development Officer at VBET, discusses coming out of its “comfort zone” to enter a string of competitive gaming markets across the world, before explaining the natural shift to digital sponsorship assets and outlining an “unprecedented” deal to support Armenian football. SBC: What would you class as your key target markets? And which of these are new …
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Française des Jeux (FDJ) has announced a new responsibility directive after its flagship sportsbook property ‘ParionsSport’ launched a sponsorship programme to help France’s distressed amateur football clubs. Launching a national campaign across French media, ParionsSport has outlined plans to directly sponsor 100 amateur football clubs, with individual grants of €1,600 allocated for team equipment. ParionsSport has begun taking applications from …
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Vbet, the flagship European sportsbook property of BetConstruct, has expanded its French market presence after becoming the ‘official betting partner’ of Ligue 1 football club AS Monaco. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Agreeing terms on a two-year partnership, Vbet has secured its first ever French football sponsorship arrangement, …
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French online sportsbook and poker room Winamax has moved to expand its profile within Ligue 1, confirming that it has become the ‘principal shirt sponsor’ of Racing Club Strasbourg Alsace. Recognised as one of French football’s oldest teams (founded in 1906), for the next three Ligue 1 seasons’ Winamax confirms that ‘Le Racing will be wearing our red W, on …
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Stats Perform has demonstrated its commitment to both French and Turkish football after extending its current partnership with host broadcaster, BeIN, to broadcast matches from the French Ligue de Football Professionnel (LFP) and the Turkish Football Federation (TFF). As part of the partnership extension, Stats Perform has struck a five-year deal with the LFP for the rights to global betting …
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French betting group Betclic has launched its new multi-media advertising campaign ‘L’heure du Match’ (‘Match Time’), seeking to promote its new brand profile to French football audiences. The advert is the first nationwide campaign developed by Paris-based marketing agency Socialy.fr, who last March was confirmed as Betclic’s new creative advertising lead, across all French advertising formats. The appointment saw Socialy.fr …
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Announcing a two-year ‘principal partnership’ agreement with Ligue 1 football club Girondins de Bordeaux, French online betting group Betclic confirms that it has achieved it it’s marketing mandate of sponsoring all professional sports teams within its home city. Ahead of this weekend’s Ligue 1 football season (9 August), FC Bordeaux management confirms that the Betclic brand will be displayed across …
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A match fixing alert triggered by Française des Jeux (FDJ) has led to an ongoing international ‘match manipulation’ investigation attached to Tunisian football. French state owned betting operator FDJ, is reported to have alerted national police in relation to €32,000 being wagered on Tunisian Ligue Professionnelle 1 club US Ben Guerdane beating rival ES Metlaoui on7 April 2019. FDJ alerted the police …
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DAZN has strengthened its global expansion plans with the appointment of Apple’s Ben King, who takes up the role of SVP Global Distribution and Business Development. King joins DAZN in February from Apple where, over his 12-year tenure, he worked at the forefront of some of the world’s most successful digital entertainment and media services including the iTunes Store, App Store and …
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