Tag Archives: Ligue 1

With talks still ongoing as the likes of Amazon, DAZN and BeIN Sports consider buying domestic media rights for Ligue 1, the French Professional Football League (LFP) is now considering launching a dedicated streaming platform.  The creation of a direct-to-consumer (DTC) streaming service is being held as a contingency plan by the LFP with a broadcast deal yet to be …

Mojabet has signed an agreement with Olympique de Marseille (OM) to become the Ligue 1 club’s official African betting partner for the next six years. The collaboration aims to pursue the operator’s ambitions of expanding its online offerings for African sports fans.  MOJA Group CEO, Paris Anatolitis, commented: “Olympique de Marseille is a world-renowned club that has deep roots within …

1xBet has partnered with Lille Olympique Sporting Club (LOSC) to become the club’s regional partner in Africa in a three-year agreement. The bookmaker becomes the Ligue 1 team’s regional partner in the Middle East, North and South Africa, whilst receiving the rights to use the French club’s logo and the collective image of its players in its promotional campaigns. “This …

Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …

Casino Secret has been named the official online gaming partner of Ligue 1 team AS Monaco in Japan for the next two seasons. The pair will also jointly launch an exclusive digital campaign, featuring a series of ‘high-impact’ content in a bid to bring more exciting content to its audience and football fans in the region. “Since our launch in …

Zeturf Group has announced a deal to become an official partner of the Ligue 1 football club, FC Nantes. The collaboration will see the firm’s sports betting brand, ZEbet, appear on Antoine Kombouaré‘s men’s shorts for the upcoming three seasons.  In a release, FC Nantes said: “Aware of addressing all audiences, the many operations planned during the season will allow …

FDJ has signed an agreement with Paris Saint Germain (PSG) which sees its sports betting brands, ParionsSport online and ParionsSport point of sale, become premium partners of the club. The operator of France’s National Lottery’s three season-long partnership looks to offer immersive and innovative experiences to both bettors and fans of the French football team. The brands will also benefit …

VBET has made inroads on its sports marketing strategy in the French betting and gaming market, entering into partnership with Ligue 1 club OGC Nice. In pursuit of its objective to take on a ‘leading role on the French sports betting scene’, the operator’s deal with the top-flight team will include key branding and broadcasting caveats, with the company logo …

VBET has agreed a three-year extension to its partnership with Ligue 1 football team, AS Monaco. The online sports betting company noted a desire to strengthen its presence in the French sports betting market. VBET also explained a shared aim to ‘to develop, together, the visibility of both organisations, beyond their respective fields’. David Ozararat, CEO of VBET France, commented: …

Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by  France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …