SBC News Voice of the Sports Betting Industry
Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team.
The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the sector as official betting partner.
Paul Adkins, Operations and Marketing Director at Betway, said: “We’re delighted to renew our partnership with PSG.LGD’s legendary DOTA 2 team. Our relationship has gone from strength to strength and it’s been a very successful sponsorship for us. We’re now very excited to be able to take it to the next level.”
Described by PSG as ‘amongst the most significant to date in the esports sector’, the partnership was first launched in 2018, enabling Betway customers to better engage with Dota 2 tournaments through domestic Chinese competitions as well as at the renowned The International global competition.
“We are thrilled to extend and expand upon our existing partnership with Betway, who have been an excellent supporter of our Esports efforts and the PSG.LGD team in particular for nearly 2 years now,” said Fabien Allègre, Paris Saint-Germain’s Director of Brand Diversification, who oversees the Club’s esports operations.
“Through our existing relationship, Betway has proven itself to be an organisation that really understands the gaming community, and together we are looking forward to innovating and delivering truly unique and exclusive experiences to our fans together.”
Betway maintains a strong market position in esports, having extended its agreement with Brazilian Counter Strike: Global Offensive (CS:GO) team ‘Made in Brazil’ (MiBR) for another year in January 2021.
Outside of esports, Betway has secured sponsorship agreements with a number of real world sporting organisations, most recently the Miami Open, in addition to South Africa’s T20 Challenge cricket tournament.
