SBC News Voice of the Sports Betting Industry
FDJ has signed an agreement with Paris Saint Germain (PSG) which sees its sports betting brands, ParionsSport online and ParionsSport point of sale, become premium partners of the club.
The operator of France’s National Lottery’s three season-long partnership looks to offer immersive and innovative experiences to both bettors and fans of the French football team.
The brands will also benefit from ‘high visibility’ within the Parc des Princes and on the club’s websites. ParionsSport online will highlight the odds of the matches played by PSG on its social networks along with exclusive content, including competitions to win match tickets.
“This partnership with Paris Saint-Germain is a first that we are delighted with. We are proud to be associated with such a popular and successful club,” stated Richard Courtois, Director of sports betting activities at the FDJ group.
Named a ‘responsible operator’ by the Ligue 1 club, the FDJ group has highlighted that it will deploy a component dedicated to the preservation of the integrity of sport and a societal component to promote the values of sport as well as its policy of prevention of excessive gambling and gambling by minors.
Courtois continued: “This long-term partnership strengthens our position as a major player in sports betting in France and will allow us to share exclusive experiences with all the club’s fans. We are going to animate our partnership with responsibility and enthusiasm with the large community of PSG supporters and bettors.”
Furthermore, ParionsSport point of sale will bring the partnership to life throughout the territory through its 28,000 partner merchants marketing the FDJ sports betting offer.
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, added: “We are very happy to welcome La Française des Jeux into the big Paris Saint-Germain family. FDJ is a reference company in the field of sports betting.
“We share together the ambition to perform at the highest level and a strong commitment in terms of social responsibility. Together, we will provide fans with ever more innovative experiences while promoting a virtuous and responsible practice of sports betting.”
