Tag Archives: eSports

Esports Insider – No room for passive play as betting accelerates its esports profile

Esports Insider (ESI) has published its latest ‘Gambling Report’, detailing critical insights, observations and opinions on the growing take-up of esports betting markets and related inventory by industry incumbents. A two-part series authored by ESI correspondent Cody Luongo, the report is published at a time when all bookmakers are revising their player offerings countering global COVID-19 disruptions. With traditional sports …

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Cillian Barry: SportCaller – How FTP is adapting to the new world with soft-touch engagement

Cillian Barry, SportCaller’s Managing Director, underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components… ___________________ When we eventually look back at this time of tragedy and unsettling uncertainty which has defined the coronavirus pandemic, it seems The Great …

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BETBY announces 1000 plus esports offering

Sportsbook supplier BETBY has expanded its platform offering with the addition of more than 1,000 live daily esports events, meeting the industry’s growing demand for competitive gaming inventory.  Adapting to the current COVID-19 conditions, BETBY will launch its initial esports markets  inventory featuring FIFA fixtures and CS:GO tournaments, among others, in order to compensate for the lack of live sports …

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Understanding why esports is such a valuable proposition for betting operators

esports

The betting industry, along with the rest of the world, has been forced to adapt to COVID-19. This has led to much of the sector identifying esports as a potential avenue to go down for alternative betting markets, particularly while real sports are suspended. However, esports betting is still seen as an unknown entity with many firms lacking understanding of …

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EveryMatrix to deliver quick esports launch through OddsMatrix

EveryMatrix

A new bespoke Esports Hosted Solution from EveryMatrix can be integrated within existing sportsbooks and mobile apps in just two weeks, said the company. The solution, delivered through OddsMatrix, will increase the video streaming capabilities for sportsbooks, while also doubling the number of esports events available for betting. This big focus on OddsMatrix esports services, first launched by EveryMatrix in …

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GameScorekeeper launches age verification system

With the aim of minimising the risk of gambling on events with a majority of under-age participants, GameScorekeeper has created a new age verification system. Launching the system, GameScorekeeper highlighted a number of esports athletes that are under-18. The esports betting supplier emphasised that more betting operators need to comply with regulations concerning the age of professional gamers. Felix Klastrup, …

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How BetConstruct is boosting the bookmaker offer with in-house esports

Esports is continuing to develop a strong connection with the betting industry, with countless companies now initiating strategies to maximise the sector’s potential. BetConstruct is one such firm finding a niche opportunity in this growing market. The iGaming solutions provider has its own in-house esports division, allowing bookmakers to offer esports to its customers throughout the day. The company’s head …

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Betinvest: Esports is crucial to the betting industry

Esports is one of the fastest growing entertainment sectors in the world today, with industry revenues set to grow to over £930m this year, according to a report by market intelligence firm Newzoo. With the industry starting to take shape, it is imperative that the betting industry conforms to the scene in order to fully maximise the sector’s huge potential.  …

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Rohini Sardana: Betting needs to find its Z appeal

Entering a new decade, industry leadership faces the challenge of developing stronger consumer propositions and engaging products, as the sector hits its ‘peak betting phase’. The industry’s 2020 agenda began with UKGC Chief Executive Neil McArthur outlining concerns that the industry’s consumer confidence had ‘reached its lowest ebb’, whilst participation shrinks.  Amid these prominent concerns, Generation-Z enters working life as …

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Betting turns to Tote dynamics to engage esports crowds

Betting’s current context sees Tote betting and pool systems function as a wagering discipline primarily serviced through horse racing. To date debate and opinion have focused on how to modernise the Tote for modern audiences, dragging pool systems into the 21st century In order to capitalise on its exponential growth in recent years, a handful of esports operators have opted …

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