Online betting operator LeoVegas is growing its Swedish presence after gaining its second licence in the country for its new brand, pixel.bet. The five-year licence has been issued by the country’s regulator, Spelinspektionen, for both online casino and sports betting. Gustaf Hagman, LeoVegas’ Group CEO, celebrated the new licence: “During a year when we focus on strong growth but also …
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Sportradar teams up with SPORT1 to broadcast eFootball.Pro League
Leading sports data, insights and content supplier Sportradar has teamed up with Germany-based SPORT1 to showcase the newly launched eFootball.Pro League. SPORT1 has acquired platform-neutral rights to broadcast the fixtures, with live and highlight coverage of the current season in Austria, Germany and Switzerland. The sports platform will live stream the fixtures on SPORT1.de, in addition to on its YouTube …
Read More »Betway grows esports portfolio with ESL partnership
Online bookmaker Betway has confirmed that it has extended its partnership with ESLGaming (ESL), which will see the operator continue to act as the exclusive sponsor of ESL’s largest flagship events. The extension, which includes a clause to renew the partnership after one year, will give the operator exclusive “behind the scenes” access, in addition to VIP hospitality, in-stream and …
Read More »STS secures European expansion through BetConstruct deal
STS has become the first Polish bookmaker to extend its reach across Europe after securing a deal with software developer BetConstruct for both sports betting and gaming content. BetConstruct will provide its sportsbook product – as well as those for esports, live and RNG casino, virtual sports and statistics – to enable STS to expand into the UK, Germany, Norway, …
Read More »Pinnacle pushes for next-level esports capacity integrating GameScorekeeper API
Low margin sportsbook Pinnacle has detailed that it has ‘significantly accelerated its position as the leading esports bookmaker’, partnering with real-time data provider GameScorekeeper. Pinnacle has moved to integrate GameScorekeeper’s ‘live score API’, which will extensively amplify its esports betting proposition, as GameScorekeeper monitors 85% of all pro-sanctioned esports tournaments/matches. Updating stakeholders, Pinnacle Trading Director Marco Blume states that GameScorekeeper …
Read More »Esports takes its place in the top five for 1xBet
The number of users who bet on esports with 1xBet increased by almost 350 per cent in 2018 when compared with the corresponding period of 2017, according to a company report. This report finding – first shared with SBC Magazine for its Sports Betting Guide to ICE – led the international operator to predict that esports will become one of …
Read More »SIS launches esports live betting at ICE
Multi-channel data services provider Sports Information Services (SIS) has expanded its reach into the esports market by launching its industry-first Competitive Gaming betting product tailored to esports sportsbooks. The product was showcased at this year’s ICE conference, which showed attendees a live broadcast of players competing against one another. The match was moderated by a dedicated integrity referee, specifically trained …
Read More »EveryMatrix increases esports coverage through new betting service
Industry platform and technology services provider, EveryMatrix, has launched its new esports betting service, providing real-time coverage of tournaments, leading games titles and betting markets. The new esports betting service, brought in as an addition to the supplier’s OddsMatrix offering, already includes data feeds, feed aggregation technology and a fully-managed sportsbook. It will give users access to real-time pre-match and …
Read More »Independent Content Services: Looking ahead to 2019
Andrew Morgan, International Director at Independent Content Services, anticipates 2019 will be all about M&A, the USA and the ongoing rise of esports. It has been another incredible year for the global online gambling industry. From power-play acquisitions to new markets opening their doors to legal betting for the very first time, the past 12 months have been transformational for …
Read More »Winning Post – The impact of heightened regulations
UK: B2 impact – the sound of scraping… With Britain’s B2 ban now formally enacted into law (see below), the first practical signs of impact (beyond PR and lobbying) are starting to be felt. So far, these have been seen in machine contracts, rental pleas, horseracing funding and M&A. This list is likely to grow as April approaches and then …
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