Tag Archives: eSports

EveryMatrix: Sports titles drive huge esports betting growth

EveryMatrix - Trent Alexander-Arnold (bottom left) during his FIFA 20 match against esports player Ryan Pessoa streamed via Twitch TV.

The 40% growth in esports betting volume between 9 March and 19 April was fuelled by two sports-based esports titles, FIFA and NBA 2K, which accounted for 80% of the total. That was one of the key findings from The State of Esports Betting Report 2020, launched this morning by B2B provider EveryMatrix to “empower bookmakers with up-to-date insights on …

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ADM reveals horror show March for Italian betting

Industry Q1 2020 figures published by Italy’s customs and monopolies agency (ADM) have depicted the grim reality of COVID-19 damages on Italian betting incumbents. Recording just 10 days of wagering activity during March, Italian betting recorded a near collapse across its retail and betting channels. ADM figures reveal that March online betting revenues (GGR) decreased to circa €49 million, representing …

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Virtuals and esports – what’s legal for the US market?

esports

For the latest Better Collective Spotlight, we asked USBets.com to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this time of crisis – including a “quick switch” for its Rotogrinders.com platform. The entire gambling industry is looking for creative alternatives to traditional betting markets during the COVID-19 …

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SBC Digital Summit: Esports betting can complement traditional sports – Parimatch

The esports betting industry has risen to prominence amid the COVID-19 outbreak. However, Parimatch CEO Sergey Portnov has said that for the sector’s long-term potential growth it should look to complement traditional sports, not compete against it.  Speaking at SBC’s Digital Summit, Portnov stated: “I don’t think esports can carry success on its own. Esports is strong, I agree, and …

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BETBY enhances esports portfolio with basketball product

Sports betting supplier BETBY has enhanced its esports range with the addition of eBasketball to its portfolio. The basketball solution will provide sportbooks with 24/7 betting options, similar to BETBY’s FIFA18 24/7 offering. Moreover, BETBY will provide competitive fixtures featuring NBA, WNBA and All-Star teams, supplemented by Twitch video coverage of every match. Sergey Tsukanov, Chief Risk Officer at BETBY, …

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John Gordon: Incentive Games – Putting the Reality into Virtual

John Gordon CEO and Co-Founder of betting innovation studio Incentive Games, details to SBC audiences that filling live sports void won’t be as easy as bookmakers simply expanding their virtual sports inventories. Reality bites as COVID-19’s lockdown raises critical questions of bookmaker’s product planning, delivery and all-round engagement capacities.  ___________________ The landscape of gambling has been changed dramatically by the …

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CAP sanctions esports marketing review in response to GambleAware concerns

The Committee of Advertising Practice (CAP) has started research assessing the dynamics attached to betting-related esports marketing across UK advertising channels. Updating industry and esports stakeholders, CAP explained that its research is being undertaken in response to safer gambling charity GambleAware’s recent publication on esports betting advertising being promoted through social media verticals. The standards agency explained that ‘comprehensive work’ …

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Marketing responsibly and using AI to unlock esports’ potential

marketing

Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury.  Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives.  Despite the extensive disruption to live sport, there remains a whole host of options …

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How Altenar is rising to the challenges of COVID-19

As the gambling industry continues to navigate its way through the storm caused by COVID-19, flexibility and diversification have become more important than ever for the sector to overcome this period of uncertainty. Altenar spoke to SBC News about focusing upon the new opportunities that have arisen over the last few weeks, emphasising that people, products and partners are at …

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Ebbe Groes: How EveryMatrix has stepped up in support of clients

EveryMatrix

In an interview for SBC Magazine, we asked EveryMatrix CEO Ebbe Groes to explain how his company is supporting clients through the coronavirus outbreak and why CasinoEngine was the right platform for a fresh influx of virtual sports titles. However, he goes on to suggest that another emerging gambling vertical, esports, is better equipped to fill the sports void. SBC: …

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