SBC News Voice of the Sports Betting Industry
BETER has announced a new partnership with GameTech company, Kaizen Gaming.
The deal, which was supported by Betbazar, will see Kaizen Gaming receive access to BETER’s esports and sports content.
Included in the partnership is Setka Cup table tennis as well as ESportsBattle tournaments, with additional disciplines set to be added soon.
Gal Ehrlich, CEO at BETER, stated: “Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team.
“We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level.”
BETER provides sports and esports tournaments with 24/7 live streaming and covers over 44,000 monthly events, combining up-to-the-minute live data and odds with the aim of providing an ‘immersive and exciting’ betting experience.
“Our aim at Kaizen Gaming is to provide our players with the most engaging and dynamic content available, and by partnering with BETER, we are enhancing our portfolio and our offering to all customers,” added Christos Tzalavras, Senior Director of Sports & CX at Kaizen Gaming.
“BETER`s content is a proven hit with audiences, and we can’t wait to work closely with them and expand our partnership even further in the near future.“
Kaizen currently operates its two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus).
Last week, BETER also expanded its portfolio of in-demand tournaments via an agreement with the Ukrainian Ping Pong Federation (UPPF).The partnership incorporated the Ping Pong Point tournament into BETER’s roster, with the firm offering live streaming, data and odds on the competition.
