Fun88 has expanded its esports presence by securing a ‘multi-year agreement’ to become the ‘global betting partner’ of Dota 2 pro-team OG. The Isle of Man online bookmaker has, therefore, undertaken its biggest esports sponsorship commitment to date by partnering with the back-to-back champions (2018 and 2019) of ‘The International’, Dota 2’s annual world team championships hosted by Valve. …
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In what has been an ‘unbelievable year’ for betting operators and media and marketing companies alike, the vast majority of firms believed that they had benefited from the after effects of COVID-19, as was the consensus from the guest speakers at the SBC Digital Summit CIS event. Mark McGuinness, Director of Marketing and Customer Success at Dam Mad Media and …
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The esports industry has garnered significant growth over the last couple of years, with both COVID-19 and the lockdown accelerating and boosting consumer and commercial interest globally. Meanwhile, betting has significantly increased its interest around esports, which has helped sponsors ease their way into this ever-growing market. Moderating duties at the ‘Perfect Partners’ panel on day two of Betting on Sports …
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As the game and data standards become more robust, it is becoming much safer for bookmakers to take bets on the esports market. On a W2-sponsored panel titled ‘Esports – A Safer Bet?’ on day two of Betting on Sports Europe – Digital 2020, panellists discussed whether bookmakers are becoming more comfortable with taking bets on esports. Paris Smith, CEO …
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The overall esports betting market size is projected to double in 2020, from $7 to $14 billion, but how does this total number translate to both gross gaming revenues (GGR) and profits for esports operators? Writing for the latest issue of SBC Magazine, Ondřej Šilhavý from RTSmunity said that the GGR generated by esports betting globally – tracking at $343 …
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Genius Sports has signed a long-term contract extension with Betway, which will see it continue as the operator’s lead supplier of sportsbook data, content and market trading provisions. Expanding an existing partnership arrangement, Betway will have its in-play markets upgraded by Betgenius’ in-play software, offering the highest quality of live content and reliability of live data across all major sports …
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Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …
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The Esports Integrity Commission (ESIC) has issued sanctions against ‘37 offending parties’ following its investigation into the ‘historical abuse of a bug in CS:GO’s spectator mode’. Having contracted the services of Michal Slowinski, the discoverer of the wrongful use of this exploit, ESIC has confirmed that it has reviewed 20% of the total demos available for review, which the integrity …
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Esports Integrity Commission (ESIC) has confirmed that it is nearing the conclusion of its investigation into match-fixing allegations related to the ‘Mountain Dew League’ (MDL) tournament series operated by associate member ESEA, a subsidiary of pro-esports tournament organiser ESL. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Countering ‘social media speculation’, …
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Regulus Partners begins the week by looking at the highly anticipated reopening of UK casinos and the law of numbers behind the rise in betting on esports. Betting on esports: the law of small numbers Tucked away in the detail of the GB Gambling Commission’s latest (May) data on customer behaviour and revenue patterns during lockdown is a breakdown of …
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