Marek Suchar, Co-founder and Managing Director of Oddin.gg, outlines why Esports betting can be the next frontier for engaging with younger generations of bettors. Timing is everything. And in the case of esports, the clock isn’t just ticking—it’s already in extra time. Esports has evolved from niche to mainstream, and for Millennial and Gen Z bettors, it’s not just another …
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Abios: Why multiple combinations are prerequisites for a strong bet builder in esports
The bet builder is one of the most important features in sportsbooks, accounting for over 30% of bets on one of the largest sports betting networks in the world, Kambi, for Euros and Copa America. Moreover, during 2024, almost 30% of bet builder bets on the Kambi network were placed on selections with more than five legs. As esports is a …
Read More »Maths and data behind esports: how odds are set with Abios’ Anton Janér and Peter Torsson
Unfold the fascinating story on how esports odds are set with Abios, the world’s leading esports data and odds provider. In this exclusive interview, Anton Janér, Abios’ Managing Director and Co-founder, and Peter Torsson, Abios Engineering Manager, discuss how odds are set, the building blocks needed to create a cutting-edge offering and how they envision pricing to evolve with the …
Read More »DATA.BET launches Multi-Widget to optimise Esports attention on mobile
DATA.BET has launched a multi-functional mobile widget for sportsbooks to optimise player engagement with esports markets. Engineered by DATA.BET, the ‘Multi Widget’ can be integrated by sportsbooks to provide mobile-customised esports scoreboards, pitch trackers, and video streams—offering a seamless experience for users. Significantly, the new mechanism allows sportsbook partners to merge all existing DATA.BET widgets, thereby improving mobile functionality for …
Read More »Betby launches FIFA and Mortal Kombat-inspired titles
Betby is expanding its esports suite in response to growing demand for these products across various markets and verticals. The sportsbook supplier has launched two new e-sims based on FIFA’s Penalty Shootout and Mortal Kombat 11, boosting its portfolio up to 16 titles. The launch is in line with the booming esports industry. In 2025, there are an estimated 640.8 …
Read More »Rivalry sees Q1 decline while full year 2024 financials still unreleased
Canadian multinational sports Rivalry has informed financial authorities that it will be late in filing its full year results for 2024, but it has shed some light on its early 2025 performance. The online sportsbook and casino is currently undergoing a strategic review, having embarked on cost cutting efforts and a restructuring. This included several layoffs, with some long-term staff …
Read More »Ygam safeguards young gamers in new prevention programme
Ygam has introduced a Gaming and Esports Programme to its portfolio of harm prevention initiatives, with a specific focus on helping the younger generation. The launch aims to educate and support young gamers, their parents and carers, as well as professionals working in the gaming and esports industry. Sacha Kent, Programme Lead for Gaming and Esports, commented: “It’s vital we …
Read More »Rivalry reviewing strategic options in midst of its crypto experimentation era
Canadian sports betting and iGaming operator Rivalry is initiating a strategic review of its options to maximise long-term value. The company has sought advisory services from XST Capital Group LLC, an online gaming-focused investment bank based in the Greater New York City area. Rivalry added that it has secured a loan of US$650,000 (£508,000/€558,000) to support its plans. XST’s webpage …
Read More »Bonus.org: Analysing Betting Behaviours in Esports
Aaron Jones, Editor-in-Chief Bonus.org, takes a look at the world of esports betting, analysing the behavioural patterns of bettors who take an eager interest in the growing sector. The world of esports betting is a dynamic, fast-paced arena where passion, strategy, and psychology collide. As the industry continues to grow, understanding the behaviours of bettors has become crucial for platforms …
Read More »BETBY continues esports focus with latest CS2 league launch
BETBY has introduced a custom-made Counter-Strike 2 (CS2) league for CSGOEmpire. Integrated into BETBY’s esports content portfolio BETBY Games, the newly launched exclusive league looks to fully replicate the lifecycle of a real CS2 match. The supplier explained that it follows a best-of-three (BO3) format with a maximum of 24 rounds (MR24) and overtime, incorporating side switches, weapon purchases, bomb …
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