International betting operator Parimatch strengthened its commitment to esports after it teamed up with ESforce Holding to host the Dota2 Parimatch League Season 1. The tournament, which had a prize pool of $75,000, attracted over 1,000 spectators to the Yota Arena in Moscow. It marked the first time that a betting operator had organised its own esports competition. Stepan Shulga, …
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Speaking at the recent Betting on Sports conference in September, Rich Duncan, Head of Business Development Racing & Sports Betting at PA Media, and Flavien Guillocheau, CEO at PandaScore, explained that esports has secured its place within the betting industry, and that digital platforms can’t afford to ignore its potential. In September, UK-based multimedia news agency PA Media announced its …
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Esports betting start-up Luckbox, the enterprise seeking to disrupt and lead esports wagering outright, has significantly expanded its market inventory by adding betting provisions for eight new games. Updating stakeholders, Luckbox informs that it has added ‘11 different games’ (8 new) significantly expanding its ‘Luckbox esportsbook’ betting inventory. Luckbox’s betting inventory will now include markets for Overwatch, Hearthstone, StarCraft, StarCraft …
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Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …
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Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …
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Back in February, racing content and sports data provider SIS (Sports Information Services) launched its new esports-focused Competitive Gaming, a betting product tailored to esports sportsbooks. In a catch up with the Head of Product Propositions at SIS, Rohini Sardana, we discussed how the first month has been for Competitive Gaming. Sardana told SBC about the decision behind the expansion …
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Online gaming and sports betting software provider BetConstruct has signed a deal to provide new esports operator Winners.bet with its Esports betting and Odds Feed services. By offering markets for all the major games including League of Legends (LOL), CS:GO, DOTA2, KOG, Starcraft and Rainbow Six, BetConstruct is ready to provide a complete esports betting experience, pending the outcome of …
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Betinvest has put its esports clients in control of the technical, technological and trading aspects of the business through its industry-first customisable Sportsbook iFrame solution. The solution’s sportsbook management function, which gives operators the opportunity to create business reports, teasers and promotions, as well as being able to see the turnovers for both main sports and other activities, is not …
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Online betting operator LeoVegas is growing its Swedish presence after gaining its second licence in the country for its new brand, pixel.bet. The five-year licence has been issued by the country’s regulator, Spelinspektionen, for both online casino and sports betting. Gustaf Hagman, LeoVegas’ Group CEO, celebrated the new licence: “During a year when we focus on strong growth but also …
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Leading sports data, insights and content supplier Sportradar has teamed up with Germany-based SPORT1 to showcase the newly launched eFootball.Pro League. SPORT1 has acquired platform-neutral rights to broadcast the fixtures, with live and highlight coverage of the current season in Austria, Germany and Switzerland. The sports platform will live stream the fixtures on SPORT1.de, in addition to on its YouTube …
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