Tag Archives: eSports

Cam Adair joins EPIC as new esports consultant

Cam Adair joins EPIC as new esports consultant

EPIC Risk Management has strengthened its esports expertise by naming Cam Adair as its new Online Gaming and Esports Consultant. In his new role, Adair will help EPIC to expand its work in preventing gambling-related harm across esports and gaming’s intertwined landscape – with a particular focus on the company’s education and professional sports pillars in the UK, Europe and …

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Esports: A perfect uplift for post-pandemic betting markets

Esports: A perfect uplift for post-pandemic betting markets

As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …

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Frenetic and data-rich: Why Pinnacle believes esports is undoubtedly a ‘betting sport’

Consistently found in the top four of Pinnacle’s best performing sports, and even higher with many of its B2B partners, esports has more than proven itself to be a popular betting product explained Ben Cove (pictured), Chief Marketing Officer at Pinnacle.  But despite the solid betting trends, some have argued that esports is simply not a ‘betting sport’. Cove gives …

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Esports Technologies hires Mark Thorne as CMO as Euro launch nears

Esports Technologies Inc has appointed Mark Thorne as its new Chief Marketing Officer (CMO) as the Nasdaq-listed technology group completes its executive team makeover to spearhead a ‘planned European market entry’.  A twenty-year industry executive, Thorne has served in marketing and commercial leadership roles for Betfair, GVC, Betfirst, Twin.com and the Bonnier Gaming Group. Serving as Esports Technologies first CMO, …

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EEG acquires ‘proven challenger’ Bethard for €16m

Esports Entertainment Group (EEG) has secured definitive terms to acquire Malta-based online gambling operator Bethard Group Ltd, as the company continues to expand its European sportsbook profile. Nasdaq-listed EEG confirmed that it had reached an agreement with Gameday Group – the operating firm of Bethard – to acquire its asset for €16 million ($19.5m) cash and a guarantee of 12% …

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Martin Lycka: At the crossroads of esports and betting 

Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, delves into the world of esports as the sector becomes increasingly popular for sportsbooks across the world. Just west of Mar Sara, 25 March 2506, 12:45 Zulu Time: a deserted platoon of Terran Marines, supported by a few remaining Vultures running on fumes and a Siege Tank …

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Betbazar: Playing a ‘matchmaker’ role for global sportsbooks

Betbazar

Betbazar is fast becoming an ‘industry matchmaker’ finding the right bookmakers for the carefully chosen components of its portfolio.  We spoke to the company’s CEO Alex Iaroshenko (pictured) to learn more about its growing role in the market, key contributing suppliers, scouting new opportunities for its global ‘sales house’ and getting involved in the newly regulated Ukrainian market. SBC: Hey …

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BtoBet drives esports engagement with Oddin deal

BtoBet drives esports engagement with Oddin deal

BtoBet will now offer the esports iFrame solution and live odds feed from Oddin to its network of sportsbook partners. BtoBet’s partners will now have the opportunity to strengthen their esports portfolio through a ‘boosted live markets portfolio and an increase in the uptime’. As a result, BtoBet’s operator clients will be able to drive further engagement with bettors. Prague-based …

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BetBuilder: The perfect entertainment backup for Euro 2020

BetBuilder

We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

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Betway maintains esports presence with PSG.LGD extension

Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team. The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the …

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