Tag Archives: eSports

Adam Day of Bayes Esports on the customer journey & heightening esports turnover

SBC News Adam Day of Bayes Esports on the customer journey & heightening esports turnover

Adam Day, Senior Director, Commercials & Head of Sales at Bayes Esports, talks to SBC News in detail about the customer journey, and how the company can help those of all shapes and sizes achieve their ultimate ambitions. SBC News: Bayes Esports possesses a range of products to help elevate an operators’ offering through various stages of their journey. Could …

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Rivalry enhances Dota 2-focused Blacklist International partnership

SBC News Rivalry enhances Dota 2-focused Blacklist International partnership

Esports bookmaker Rivalry has renewed its partnership with Tier One Entertainment-owned esports organisation Blacklist International. As a result of the Dota 2-focused deal, the two companies will continue to jointly operate the Southeast Asian team, Blacklist Rivalry, along with a new focus on more ‘creative storytelling’ and fan-focused activations.  Tryke Gutierrez, CEO at Tier One Entertainment, commented: “Entering into our …

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Elevating the Esports Experience: A Look into Bayes Esports’ Future

esports set up

Amir Mirzaee, Chief Commercial Officer & Managing Director of Bayes Esports, assesses how to heighten the esports experience for all, and just what the company has in store for the future. As esports viewership soars and esports betting expands globally, it opens the door to a vast amount of business opportunities. But, with so many different avenues and potential investments …

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Betting on traditional sports and esports: challenges and benefits for bookmakers

SBC News Betting on traditional sports and esports: challenges and benefits for bookmakers

Hot on the heels of a key pair of developments for the company, Sergii Mishchenko, CEO of GGBET UK, assesses the key similarities and differences between esports and sports, the key developments that we can expect to see through the current year, what exciting things are in store and much more. SBC News: Thanks for taking the time to talk …

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Simon Westbury, Sport Generate: looking to create the “Netflix of gaming” with esports

esports set up

The betting and gaming industry is putting in its final preparations before descending upon London for the final time for ICE.  Ahead of the final edition of ICE London, SBC News caught up with Simon Westbury, CEO of Sport Generate, a Digitain Group company, to discuss the supplier’s product showcase at the show as well as gain some insight into …

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GG.BET kicks off 2024 with fan-focused BLAST Premier partnership

SBC News GG.BET kicks off 2024 with fan-focused BLAST Premier partnership

BLAST Premier – a Counter-Strike tournament series – has announced a global partnership with GG.BET.  The deal will see the esports betting brand featured across multiple activations, offering BLAST’s audience ‘exciting experiences’ and integrations in the aim of bringing fans closer to the action.  These activations include talent predictions and BLAST.tv Pick ‘Ems, live betting odds broadcast integration, social media …

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Sport Generate: helping operators gain first-mover advantage in esports

esports team

As online sports betting proliferated globally and grew in popularity, while the adrenaline-fuelled excitement of winning on a big football game created a significant opportunity for operators and suppliers, there was one glaring drawback.  The seasonality and set schedule of sporting events prohibits the amount of bets an operator can take, meaning there has traditionally been a ceiling on the …

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SIS extends Playtech partnership to include Competitive Gaming

SBC News SIS extends Playtech partnership to include Competitive Gaming

SIS (Sports Information Services) has extended its partnership with Playtech to continue supplying its end-to-end esports betting product, Competitive Gaming. The deal will now see the entire library of SIS’ Competitive Gaming content – with over 150,000 annual events provided across ebasketball and esoccer contests – be accessible to Playtech’s extensive global network. Andy Kelly, Head of Commercial Partnerships at …

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Daria Petrus, BetInvest: The key esports betting trends in 2024

SBC News Daria Petrus, BetInvest: The key esports betting trends in 2024

Daria Petrus, Business Development Team Lead at BetInvest, tracks developments in esports, notably the rapid rise in betting on a genre that’s set to be worth nearly $12bn by the end of this decade.  Once a niche interest, esports has rapidly transformed into a global phenomenon, capturing the attention of millions. In 2022, the worldwide esports market grew to be …

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Bayes Esports talks overcoming obstacles, advanced tech & future impacts

SBC News Bayes Esports talks overcoming obstacles, advanced tech & future impacts

Esports is recognising the critical role that data plays, with Bayes Esports looking to optimise this to ensure a consistently heightened level of performance is witnessed through 2024 and beyond. This was highlighted by CEO & Managing Director Martin Dachselt as one of a number of potential developments that will hit the ecosystem through the next 12 months. In addition to …

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