Tag Archives: eSports

Ben ‘Noxville’ Steenhuisen (pictured right), Senior Software Architect at Bayes Esports, looks at the overlaps between esports and ‘traditional’ sports before assessing some of the key challenges companies face when marketing the concept of competitive video gaming to new demographics of bettors. For a long time the variety of sports available for traditional sports betting was a mostly stagnant pool. …

“This year, I wont say that things can’t get any crazier. Because the last time I did, it was at the end of 2020, and then we got 2021 served”. That was a statement made by Amir Mirzaee, Bayes Esports’ COO & Managing Director, as he set out plans to ‘go in hard’ to grow the business.  Speaking to SBC …

Oddin.gg has agreed to supply its esports betting solution to BetBoom after the Russian bookmaker laid out plans to capitalise on the “growing interest in esports in its home country”. The agreement marks Oddin.gg’s first partnership with an operator in Russia, with the solutions provider underlining its plans for further international expansion. “BetBoom is already one of the most successful …

As the new year gets underway, Kateryna Tkachenko, Head of Marketing at Betinvest, explains why the company’s focus has shifted towards delivering betting content and how this strategic change will allow the company to welcome new challenges in a post-COVID era. For more than 20 years now, Betinvest Ltd. has been delivering industry-wide programming, up-to-date functionalities, efficient end-to-end software development, …

Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be attributed to the relative novelty …

A significant upgrade for its data services, a new product to transform the Live Casino space and a doubling of the sports events covered by the Setka Cup. It’s all part of the repositioning at BETER, led by CEO Gal Ehrlich, as it looks to become a content ‘powerhouse’- particularly for esports – in the new era of betting. SBC: Talk …