When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …
Read More »
Pinnacle has strengthened its esports data output after adding Abios to its growing list of suppliers. As part of the agreement, Abios will supply the online bookmaker with enriched data in order to boost the firm’s esports offering. This includes developing its data portfolio to provide its customers with a greater selection of odds across a range of titles and …
Read More »
In 1995, Alexey Khobot designed his first software for FONBET, which included the use of bots to assist in oddsmaking. The operator looks at why this artificial intelligence has been key, but points out that the human touch still remains king. The most important part of the bookmaking process is the formulation of odds. It’s no secret that bookmakers rely …
Read More »
RPGG Media, the operating company of Puntt, has confirmed that it has entered a licensing arrangement with esports software publisher Aquarius AI Inc. The partnership will grant Vancouver-based Aquarius AI the exclusive rights to operate the Puntt esports wagering platform for Canada. Launched at the start of the year, the Puntt platform has merged traditional pool betting dynamics with unique …
Read More »
Gambling entrepreneur Graham Martin has been named President of Aquarius AI, a customer acquisition specialist, as part of the firm’s new business model commencing with esports. Aquarius announced this week that it has repositioned its customer acquisition technology to focus on esports before moving into the wider betting environment. Leading this move into esports betting will be Martin, a founder of …
Read More »
Following a period of unprecedented growth during lockdown, esports bookmaker Luckbox has added five new languages to its wagering platform. Luckbox, which is planning its Toronto TSX Ventures Exchange IPO this summer, has added German, Spanish, Russian, Portuguese and ‘simplified Chinese’ language options to its domain. Further foreign languages options form part a series of ‘rapid enhancements’ undertaken by the company …
Read More »
Betway will expand its partnership with leading esports tournament organiser BLAST, after confirming that it will sponsor its new ‘BLAST Bounty Hunt’ online Dota 2 series. The bookmaker has worked alongside BLAST since 2019, sponsoring its flagship CS:GO competitions ‘BLAST Premier’ and ‘BLAST Raising’. On 9 June, BLAST will host its first-ever Dota 2 competition the ‘BLAST Hunt’ – an …
Read More »
Jack Kelliher, Commercial Manager for PA Betting Services (pictured), discusses the unforeseen esports events in lockdown, the ‘pulling power’ of large brands to attack the space, popular objections for those nervous about getting involved, and the trading advantage to setting prices against those for other major betting sports. SBC: With the betting world now having had time to readjust to …
Read More »
As we edge closer to the return of mainstream sports betting, we caught up with Sergey Tsukanov, Chief Risk Officer at Betby (pictured), to talk esports, alternative markets and the need for industry innovation following the current downturn. SBC: How has Betby adapted products and services for its partners since the cancellation of sporting fixtures began? ST: The cancellation of …
Read More »
Multi-vertical operators have been keen to narrow the gap between sportsbook and casino content, boosting the cross-sell opportunity in the absence of live sports. We asked Stian Hornsletten (pictured above), CCO for igaming software provider EveryMatrix, about appealing to sports punters with casino-integrated content. He discussed where virtual sports fit in, how his company’s game development unit has added a …
Read More »
SBC News Voice of the Sports Betting Industry