Tag Archives: eSports

Bayes Esports: Challenges in marketing esports to the ‘traditional’ sports bettor

Ben ‘Noxville’ Steenhuisen (pictured right), Senior Software Architect at Bayes Esports, looks at the overlaps between esports and ‘traditional’ sports before assessing some of the key challenges companies face when marketing the concept of competitive video gaming to new demographics of bettors. For a long time the variety of sports available for traditional sports betting was a mostly stagnant pool. …

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PandaScore shines light on ‘greatest emerging market’ with esports whitepaper

Esports data and odds provider PandaScore has published a comprehensive whitepaper this week that sets out to provide operators with everything they need to know about capturing betting’s greatest emerging market, esports.  Titled “How to build a successful esports betting product”, the whitepaper walks operators through the critical components of esports betting, starting with the opportunity the vertical presents before …

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PandaScore secures ‘largest yet’ Sporting Solutions data deal

Esports data and odds provider, PandaScore, has formed a partnership with sports data supplier Sporting Solutions in a bid to boost both companies’ services.  Sporting Solution will utilise PandaScore’s odds and data services through its connect platform which aims to build ease of integration for the customers of the firms. Flavien Guillocheau, CEO at PandaScore, commented: “Sporting Solutions is a …

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Entain leadership places innovation at forefront of 2022 duties 

Entain Plc’s leadership duo of Group Chief Executive Jette Nygaard-Andersen and Deputy-CEO Rob Wood have outlined their shared objective to showcase the FTSE100 business’ innovation capabilities during 2022.  Innovation and organic growth were marked as ‘capital allocation priorities’ by Andersen and Wood, hosting yesterday’s Entain leadership conference call with investors and market analysts. The start of 2022 saw Entain maintain …

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Oddin.gg makes first foray into Russia with BetBoom deal

Oddin.gg has agreed to supply its esports betting solution to BetBoom after the Russian bookmaker laid out plans to capitalise on the “growing interest in esports in its home country”. The agreement marks Oddin.gg’s first partnership with an operator in Russia, with the solutions provider underlining its plans for further international expansion. “BetBoom is already one of the most successful …

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Betinvest: Embracing new challenges in 2022

As the new year gets underway, Kateryna Tkachenko, Head of Marketing at Betinvest, explains why the company’s focus has shifted towards delivering betting content and how this strategic change will allow the company to welcome new challenges in a post-COVID era. For more than 20 years now, Betinvest Ltd. has been delivering industry-wide programming, up-to-date functionalities, efficient end-to-end software development, …

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Darina Goldin, Bayes Esports: Why is it so hard to create good betting odds?

Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be attributed to the relative novelty …

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