SBC News Voice of the Sports Betting Industry
BLAST Premier – a Counter-Strike tournament series – has announced a global partnership with GG.BET.
The deal will see the esports betting brand featured across multiple activations, offering BLAST’s audience ‘exciting experiences’ and integrations in the aim of bringing fans closer to the action.
These activations include talent predictions and BLAST.tv Pick ‘Ems, live betting odds broadcast integration, social media giveaways, exclusive content and physical/digital branding across the BLAST Premier tournament series.
GG.BET press office commented: “The GG.BET team is delighted to kick 2024 off by announcing a partnership with BLAST Premier.
“Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level. Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community.”
The online bookmaker already has a significant presence in the Counter-Strike scene, being a long-term partner of Ukrainian organisation NAVI and becoming betting partner of the BLAST.tv Paris Major 2023 champions Team Vitality in August 2022.
GG.BET has also previously partnered with the Stockholm 2021 and Antwerp 2022 Majors.
Meanwhile, BLAST’s global broadcast reaches more than 154 territories and in 28 different languages. On average, BLAST’s arena events bring in tens-of-thousands of fans, with London and Copenhagen set to host events in 2024, the group reported.
“We are delighted to welcome on board GG.BET as a global partner for 2024,” added Alexander Lewin, SVP of Commercial for BLAST.
“The brand is deeply rooted in the Counter-Strike community, having active partnerships with our Member Teams NAVI and Team Vitality. This partnership is further testament to their commitment and passion towards Counter-Strike – we look forward to building a collaboration that rewards and engages fans.”
In November last year, GG.BET also partnered with gaming news company Dot Esports in creating a virtual project featuring 50 of the all-time best CS:GO records.
The company now enables CS:GO fans to read the stories of players, teams, tournaments and content creators, as well as access videos about them.
