SBC News SIS extends Playtech partnership to include Competitive Gaming

SIS extends Playtech partnership to include Competitive Gaming

SIS (Sports Information Services) has extended its partnership with Playtech to continue supplying its end-to-end esports betting product, Competitive Gaming.

The deal will now see the entire library of SIS’ Competitive Gaming content – with over 150,000 annual events provided across ebasketball and esoccer contests – be accessible to Playtech’s extensive global network.

Andy Kelly, Head of Commercial Partnerships at SIS, stated: “SIS and Playtech have a longstanding and successful relationship through our racing and numbers products. We are pleased to strengthen this relationship further with the inclusion of SIS Competitive Gaming.

“Playtech customers will now have access to our market-leading offering of highly competitive esoccer and ebasketball contests offering high margins and unbeatable integrity. 

“The product will be launched both online and via Playtech SSBTs to include full data and streaming.”

The agreement, which extends an existing partnership whereby SIS supplies its racing and numbers products via Playtech, has been lauded as the latest important step within the stated ambition of the supplier to further develop relationships with leading platforms.

In detail, the full end-to-end Competitive Gaming solution, produced entirely in-house and with integrity at its core, has been proven to deliver ‘superior margins around the clock’, and will significantly boost Playtech’s content portfolio.  

The deal sees SIS continue to grow in the esports betting space and it follows a similar Competitive Gaming partnership last year with gambling giant Betsson.

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