Tag Archives: Checkd Group

A World Cup with adjusted goalposts – BOSE examines Qatar 2022 marketing

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

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Checkd Group nets three new operator partnerships

Checkd Group nets three new operator partnerships

Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples.  Checkd Group …

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Checkd Group promotes Alex Beecham ahead of expansion plans

Checkd Group has promoted Alex Beecham to the position of Managing Director of its Checkd Media division, in preparation for a renewed commercial drive and expansion plans. In his new position as MD of Checkd Media, Beecham will be responsible for overseeing the operations of the Footy Accumulators, Winners Enclosure and Oddschanger brands. His appointment follows the announcement that the …

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