Checkd Group generated over 1 million impressions and 57,390 branded views for its ITV7 video campaign during Cheltenham Festival.
For the second year in a row, the company’s core brand division, Checkd Media, produced content for its betting brand The Winners Enclosure (TWE) and the addition of racing content to its Tipster Hub.
The company lauded these figures as its ‘best-ever engagement’ for the four-day racing event.
Will Tyrrell, Director of UK Media at Checkd Group, stated: “The Cheltenham Festival is increasingly appealing to a broader audience and it is a key focus of ours to produce content and solutions that speak to a broad user base, including the more casual racing fans.
“It is pleasing to report that the addition of racing to Tipster Hub has produced a very promising set of results, which is another feather in the cap for our Checkd Dev division. Checkd Media also recorded excellent engagement levels across an ITV7 campaign that proved positive both with racing fans and our operator partners.”
ITV7 ambassadors Ed Chamberlin and Oli Bell featured in content, meanwhile daily videos with racing personality Frankie Foster were created to talk through ITV7 picks and rationale – all shown across social media channels and the TWE YouTube channel.
Checkd Dev, Checkd Group’s in-house tech division, built a racing product within Tipster Hub so that racing-specific tournaments could be offered to users at Cheltenham.
Tournaments can also be configured with tips restricted to countries, meetings and individual races, while dual competitions featuring both football and horse racing can also be constructed.
The firm also reported that Cheltenham Tournament activity on Tipster Hub produced ‘impressive engagement levels’, with over 7,000 individual tips entered across a week-long Cheltenham Tipster Tournament and Daily Tournaments sponsored by several Festival partners.