SBC News Voice of the Sports Betting Industry
Former FSB business development lead Andrew Grimshaw has been appointed by Checkd Group as the new Commercial Director of its Checkd Dev division.
Grimshaw has been tasked with driving growth in both European and North American markets, particularly the latter, where Checkd Dev has been developing tech solutions for the wider group’s FlashPick brands, which have gone live in markets such as Ontario.
His remit will involve coordinating the continuing expansion of technology-based solutions to Checkd’s media and operator partners across its active markets, as the group prepares to launch a sports betting app in North America later in the year.
“Checkd Group as a whole has made great progress in recent years with a roster of clients that speaks for itself,” Grimshaw remarked.
“Their approach to technology-based solutions is cutting-edge, ultra reliable and delivers rapid revenue growth opportunities for operators an I am delighted to become part of the team.
“With the launch of a brand new sports betting app in the United States on the horizon, this is a great time to have joined Checkd Dev and I look forward to showing partners old and new exactly what we have to offer.”
Grimshaw joins Checkd from his position as Business Development Manager at omnichannel tech and solutions supplier FSB, taking an active role in the group’s partnership with Olympic Entertainment and World Cup preparations.
Prior to FSB, Grimshaw worked at SIS (Sports Information Services) as a Digital Sales Manager, and he also played a part in the ‘growth and internationalisation’ of WAB (Watch & Bet) racing.
He joins Checkd Dev off the back of a series of milestones, including development of an Acca Assist betting tool for Sky Bet, a Sky Sports Fantasy Football (SSFF) platform for the ongoing season and last year’s World Cup, and solutions for the talkSPORT EDGE app.
Adam Patton, Checkd Dev MD, said: “Our Checkd Dev division continues to go from strength to strength and given our ambitious plans on both sides of the Atlantic, this was the perfect moment to install a new Commercial Director to lead the way in forging new partnerships.
“Andrew is very well-known in the industry and possesses exactly the depth of knowledge that we were seeking for this position. His insight and expertise will be a massive boost in expending the delivery of our award-winning tech solutions.”
