Checkd Group has reported successful trading for 2022 as the Manchester-based betting media publisher detailed a strong increase in revenue, bolstered by an expansion of its international presence.
Overall, Checkd Group’s business-wide revenue rose 36%, with growth driven by successful year-long trading across its three core divisions of Checkd Media, Checkd Dev and Checkd International.
Domestic growth saw revenue for UK-facing Checkd Media rise 25% in the group’s domestic market, attributed to updates to its Betting Hub such as the addition of the Tipster Tournaments feature, which it cited as driving 50,000 new app installations.
Additionally, customer activity and retention rates were further bolstered by a partnership with Xtremepush in December. Reflected in total UK customer numbers, the following for the group’s flagship British brand, Footy Accumulators, rose by 160,000.
The Xtremepush deal was accompanied by another significant development towards the end of the year, that being the 2022 World Cup. Ahead of the tournament, Checkd produced and launched the No Tippy Tappy Football with Sam Allardyce video series for William Hill.
The was subsequently extended until the end of the domestic football season and has now been recommissioned for the 2023/24 Premier League campaign, providing a boost to Checkd’s operations for 2023.
Allardyce has now been replaced as host of the show, however, by Tim Sherwood, after the former returned to professional football management for the end of the 2022/23 season when he took over Leeds United’s final four fixtures..
Alex Beecham, Checkd Group Managing Director (MD), said: “The growth we are seeing domestically and in North America is credit to the team setup within the Group. We’re continuing to scale the team and operations in each division following the momentum last season.
“We are forecasting similar growth levels this year with new states opening in North America for operators, the Euros this summer and additional betting tech solutions for partners launching.”
On the other side of the Atlantic, Checkd International has grown to account for 16% of the firm’s total revenue, with the Flash Picks app the company’s standout offering, having been launched in Ontario in September 2022 under a Alcohol and Gaming Commission of Ontario (AGCO) licence.
Checkd acknowledged that the brand benefited from a range of factors both during and after launch, such as commencing in time for the MLB and NFL seasons as well as coinciding with go-live dates for some states and provinces.
The brand’s activity on social channels has also contributed to its growth, having amassed ‘significant traction’ online, similar to its Footy Accumulators counterpart in the UK. Total US followers across Twitter, Instagram and YouTube amounted to 100,000 for the brand at the close of last year.
Lastly, the Checkd Dev sports betting development division recorded revenue growth of 25% year-on-year, with particular success for its Sky Sports Fantasy Football game, which also benefited from the World Cup.
The segment is continuing to develop the talkSPORT Edge app for News UK as one of its key projects for 2023, now under the leadership of division Commercial Director Andrew Grimshaw.