Checkd Group pursues product innovation with Xtremepush deal

Betting and gaming marketing firm Checkd Group and acquisition and retention platform Xtremepush have put pen to paper on a new partnership.

The duo, based in Manchester and Dublin respectively, aim to enhance player interactions within Checkd Group’s Betting Hub, targeting UK and US audiences.

Checkd outlined that the agreement serves to further boost player engagement and product innovation, following the successful launch of the Tipster Tournaments offering on the Betting Hub.

Alex Beecham, Checkd Group Marketing Director, said: “We are always looking for new ways to engage with our dedicated player base on all brands and the advanced capabilities of Xtremepush will significantly improve our ability to deliver personalised and relevant content. 

“This new partnership serves as further evidence of our desire to continue product innovation with CRM solutions that will increase the active player base for our operator partners.”

By partnering with Xtremepush, Checkd Group intends to leverage the firm’s omnichannel customer engagement platform, which analyses, segments and targets mobile and web users. 

This enables delivery of ‘data driven and contextually relevant’ messages to maximise engagement ,with the partners predicting an increase in active players for Checkd Group’s operator partners and creation of new engagement opportunities.

The partnership will roll out initially across the Betting Hubs FlashPicks US product and the UK’s Footy Accumulators and Winners Enclosure offerings.

Closing off an active year for Xtremepush, the agreement follows similar deals with Sportradar’s Vaix subsidiary, Gaming Innovation Group (GiG), kwiff and Playtech.

Jack Oliver, Head of Sales EMEA at Xtremepush, added: “Our platform provides Checkd Group with the advanced toolset that it needs to further increase the retention potential across all their brands by delivering relevant notifications and emails to its customers. 

“We believe that this agreement is only the first step in what will prove to be a mutually successful partnership going forward.”