SBC News Voice of the Sports Betting Industry
Checkd Group has brought back the much-loved I Had Trials Once podcast series, to enhance its partnership with Sky Sports Fantasy Football.
The podcast hosted by former non-league Radcliffe striker Jordan Hulme and ex-Salford star and now football agent Gareth Seddon has a popular following that has generated over 1m downloads.
The new show started last weekend, with former Leeds and Sheffield United goalkeeper Paddy Kenny joining Jordan and Gareth. The show generated 9,000 audio downloads and more than 14,000 YouTube views helping I Had Trials Once reach number 14 in the Sports podcast charts.
The episode also picked up coverage across a range of publications, including SPORTbible and The Sportsman, while clips shared on Checkd’s social channels have produced more than 4 million impressions in just over a week.
Checkd Media, part of Checkd Group, is producing I Had Trials Once, in conjunction with promoting Sky Sports Fantasy Football. Checkd Dev, Checkd Group’s tech division, has powered Sky Sports’ popular game over the past two seasons and also created a special tournament for the Qatar World Cup.
Will Tyrrell, UK Media Director at Checkd Media, said: “After a sizeable break without doing the podcast, we’ve had plenty of requests from listeners for the return of I Had Trials Once. It’s great to bring it back in a brand new studio, whilst keeping the same entertainment levels.
“It’s a unique podcast with a highly-engaged and loyal audience. We’re sure Jordan and Gareth will once again bring out the best offbeat stories from their guests, while also helping to promote the new Sky Sports Fantasy Football game which has been such a success story for our Checkd Dev business since it rebuilt the platform two seasons ago”.
