Tag Archives: Betsafe

Betsson sportsbook diversification helps clear European drags

Betsson AB has reported a strong performance across multiple verticals and markets in the first quarter of the year, although acknowledging a slight decline in casino revenue amid continued regulatory hurdles impacting Western European income.  The Stockholm-listed online gambling group recorded an 8% increase in total group revenue during Q1 to €170.2 million (2021: €157.4m), coupled with a 5% rise …

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Betsson begins US journey in Colorado

Betsson AB has debuted its first US market property, launching the Betsafe sportsbook app in the state of Colorado. Entering the US market, Betsson stated that it had built a US-customized sportsbook to support Betsafe’s partnership with Colorado’s Dostal Alley Casino.  The Stockholm-listed online gambling group has opened an office in Downtown Denver and has moved to support its regional …

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GiG promotes proven talent Nicola Fitton to COO

Gaming Innovation Group (GiG) has confirmed the promotion of Nicola Fitton to Chief Operating Officer (COO) of the Stockholm Nasdaq technology group. The internal appointment follows Fitton’s proven leadership capabilities, having formerly served as GiG’s Director of Media Managed Services since 2019. GiG underscored Fitton’s extensive experience within all commercial disciplines of the igaming sector, in which she has previously …

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Incentive Games strikes virtual sports partnership with BtoBet

BtoBet has forged a new partnership with Incentive Games, which will see the latter provide the Aspire Global-owned operator with its suite of paid-to-play virtual sports games. The agreement will primarily focus on the Latin America, Europe and African markets, and will make popular titles such as Virtual-League: Penalties, and Virtual-League: Racing available to BtoBet’s regional partners. Sabrina Soldà, Chief …

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Betting companies in Kenya face competition as Betsafe move in

Kenya

It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …

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Betsson places ‘market responsibilities’ at the forefront of Betsafe Kenya launch

Betsson AB has launched its first African market sportsbook property ‘Betsafe Kenya’, pledging the deepest commitment to promoting safer gambling participation amongst customers. This summer, the Stockholm-operator announced its intentions to launch a Kenyan subsidiary by partnering with Kenya Betting Control Board (BCLB) licence holder Bet High Ltd. Forming a strategic partnership, Betsson has commissioned Bet High to operate Betsafe …

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Betsson rides high on global profile following record Q3 performance

Betsson AB has continued its strong 2020 momentum after the Stockholm-listed online gambling group backed its domestic and international prospects closing year-end trading.  Publishing its Q3 2020 trading update, Betsson recorded group revenues of SEK 1.67 billion (€161m), up 31% on corresponding 2019’s SEK 1.27 billion.   Driving performance, Betsson noted a record 46% increase in active customers across its online …

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Betsson orders immediate UK market downsize

Betsson AB has significantly reduced its UK market presence after announcing that all active brands and licences will be transferred to its Rizk (Rizk.com) domain, effective immediately. The decision shows Betsson AB following through with its group-wide transformation directives. The operator has continued to reduce its UK exposure since 2018 – terminating the NetPlay TV subsidiary and closing down its …

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Andy McCue returns to betting with Betsson AB

Betsson AB has moved to strengthen its governance advisory confirming the appointment of former Paddy Power Chief Executive Andy McCue as a company non-executive director. The appointment of McCue follows the conclusion of Betsson’s AGM, in which the Stockholm-listed online gambling group re-elected all members of its existing board led by Chairman Patrick Svensk. A ten-year Paddy Power senior executive, …

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Betsson sees strong prospects in disrupted Kenya

Betsson AB has confirmed its intention to enter the Kenyan sports betting marketplace after starting a joint venture with Bet High Ltd. Yesterday, Kenyan media reported that Betsson’s flagship sportsbook subsidiary Betsafe had replaced blacklisted SportPesa as shirt sponsor of KPL football clubs Gor Mahia and AFC Leopards. Betsafe is yet to register its Kenya Betting Control Board (BCLB) licence. …

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