Betsson AB has discontinued its US B2C brand but maintains that its B2B sportsbook technology services remain open and actively seeking North American partners. The Stockholm-listed gambling group launched its Betsafe brand in Colorado in March 2022 through a state partnership with the Dostal Alley Casino. At the time, Betsson’s leadership noted that it had chosen to soft-launch Betsafe in …
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Betsafe to support LKF as national team prepares for FIBA World Cup
Betsafe has extended its links with the Lithuanian Basketball Federation (LKF) as a long standing partner and main sponsor of the it’s men’s national team. The Betsson-owned operator will support the team as they participate in the FIBA Basketball World Cup, which will take place in Japan, Indonesia, and the Philippines from 25 August – 10 September. During the tournament, …
Read More »Betsafe enhances Lithuanian basketball presence with King Mindaugas Cup
Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania. The Betsson-owned brand is already the title sponsor of the Lithuanian Basketball League (LKL), entitled Betsafe-LKL. The operator said on Twitter: “We’re excited to share that Betsafe sponsored the King Mindaugas Cup Final 4 basketball annual event in Šiauliai, Lithuania (locally known …
Read More »Ontario market to ‘deliver great opportunities’ for Betsson
Sweden-founded international gambling company Betsson has announced that it is now live in the province of Ontario, Canada. Furthermore, a B2C offering has just been launched through Betsson’s global brand, Betsafe, including online casino and sports betting – in line with the operator’s outlined market strategy for the region. Opening its borders last year, Ontario is Canada’s most heavily populated …
Read More »Betsson sportsbook diversification helps clear European drags
Betsson AB has reported a strong performance across multiple verticals and markets in the first quarter of the year, although acknowledging a slight decline in casino revenue amid continued regulatory hurdles impacting Western European income. The Stockholm-listed online gambling group recorded an 8% increase in total group revenue during Q1 to €170.2 million (2021: €157.4m), coupled with a 5% rise …
Read More »Betsson begins US journey in Colorado
Betsson AB has debuted its first US market property, launching the Betsafe sportsbook app in the state of Colorado. Entering the US market, Betsson stated that it had built a US-customized sportsbook to support Betsafe’s partnership with Colorado’s Dostal Alley Casino. The Stockholm-listed online gambling group has opened an office in Downtown Denver and has moved to support its regional …
Read More »GiG promotes proven talent Nicola Fitton to COO
Gaming Innovation Group (GiG) has confirmed the promotion of Nicola Fitton to Chief Operating Officer (COO) of the Stockholm Nasdaq technology group. The internal appointment follows Fitton’s proven leadership capabilities, having formerly served as GiG’s Director of Media Managed Services since 2019. GiG underscored Fitton’s extensive experience within all commercial disciplines of the igaming sector, in which she has previously …
Read More »Incentive Games strikes virtual sports partnership with BtoBet
BtoBet has forged a new partnership with Incentive Games, which will see the latter provide the Aspire Global-owned operator with its suite of paid-to-play virtual sports games. The agreement will primarily focus on the Latin America, Europe and African markets, and will make popular titles such as Virtual-League: Penalties, and Virtual-League: Racing available to BtoBet’s regional partners. Sabrina Soldà, Chief …
Read More »Betting companies in Kenya face competition as Betsafe move in
It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …
Read More »Betsson places ‘market responsibilities’ at the forefront of Betsafe Kenya launch
Betsson AB has launched its first African market sportsbook property ‘Betsafe Kenya’, pledging the deepest commitment to promoting safer gambling participation amongst customers. This summer, the Stockholm-operator announced its intentions to launch a Kenyan subsidiary by partnering with Kenya Betting Control Board (BCLB) licence holder Bet High Ltd. Forming a strategic partnership, Betsson has commissioned Bet High to operate Betsafe …
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