Tag Archives: Betsafe

Betsson named as the Official European Betting Partner of Alfa Romeo Racing

Stockholm-listed Betsson AB has been named as the new exclusive Official European Betting Partner for Alfa Romeo Racing as part of a new multi-brand deal. The new deal is set to cover a number of the Betsson Group brands, including Betsafe, Betsson and StarCasinò. The deal will see the operator’s branding shown on the Alfa Romeo Racing Car at the …

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ConversionBet expands senior team with new CMO Fedotov

Israeli - Copyright: tsyhun / 123RF Stock Photo

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …

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Ambitious digital vision sees Genting appoint Jeremy Taylor as interactive lead

Genting Casino (UK subsidiary of Genting Group Malaysia) has confirmed the appointment of Jeremy Taylor as new Interactive Managing Director, charged with spearheading the firm’s ambitious digital growth strategy for online casino and sportsbook services. Taylor joins Genting from Stockholm listed European online gambling group Betsson AB, where he formerly served as Group Marketing Director (2014-2018). A seasoned executive in …

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McGregor KO… Betsafe wins BT Sport Industry PR Award

Betsson AB’s European online betting subsidiary Betsafe has won the ‘BT Sport Industry Award’ for ‘Best use of PR’ for it’s 2017 ‘Notorious – Conor McGregor’  global marketing campaign. The online bookmaker was recognised for executing the most effective and viral marketing campaign, utilising multiple media verticals, content and press coverage to promote its Floyd Mayweather vs Conor McGregor mega-fight promotions …

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Spanish customers set to benefit from Betsson Group offering

Spiffbet

Betsson Group has announced that the firm has launched its flagship brand on the Spanish market, in a move designed to strengthen its position within Southern European markets. The firm has detailed that Spanish consumers have access to Betsson.es from February 7, stating that customers within the nation will have access to a full range of gambling products and games. …

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Betsafe continues strong Bellew partnership

Ahead of Tony Bellew’s eagerly anticipated rematch with his domestic rival David Haye, Betsafe has confirmed it will continue its strong partnership with the Evertonian boxer. Bellew is a pivotal part of Betsafe’s expansive sponsorship portfolio, the boxer is joined by Conor McGregor, Manchester City, Sam Twiston-Davies, Jimi Manuwa and Cage Warriors in being sponsored by the online betting and …

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Sports stars help launch Betsafe’s Walk of Adversity

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A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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Sam Twiston-Davies joins Betsafe’s sporting sponsorship portfolio

Betsafe has announced the signing of Sam Twiston-Davies to its growing roster of sporting talent. The sponsorship will see Twiston-Davies ride in Betsafe branded silks as well as feature in an upcoming ATL campaign alongside other Betsafe ambassadors. The 25-year old is recognised as a future champion, regularly seen in the top five of the Jump Jockeys Championship Standings. He …

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Betsafe offering memorable experience alongside big punching Bellew

As Tony Bellew looks to repeat his heroic victory over David Haye in their much-anticipated rematch, Betsafe is supporting Bellew on his journey by offering one fan the chance to be a part of Bellew’s ring-walk on fight night. World champion Bellew is a key part of Betsafe’s expansive sponsorship portfolio, the Evertonian is joined by Conor McGregor, Manchester City, Sam …

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Betsson AB to launch Spanish market sportsbook property with BetConstruct

Stockholm-listed European online gambling group Betsson AB has confirmed that it will expand its presence within the regulated Spanish online gambling market, launching a new sportsbook property with industry platform and technology supplier BetConstruct. Confirming the agreement, Betsson management detailed that it would move to integrate a full-suite BetConstruct sportsbook solution for its Spanish market entry, combining the product with …

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