Tag Archives: Betsafe

Betting companies in Kenya face competition as Betsafe move in

Kenya

It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …

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Betsson places ‘market responsibilities’ at the forefront of Betsafe Kenya launch

Betsson AB has launched its first African market sportsbook property ‘Betsafe Kenya’, pledging the deepest commitment to promoting safer gambling participation amongst customers. This summer, the Stockholm-operator announced its intentions to launch a Kenyan subsidiary by partnering with Kenya Betting Control Board (BCLB) licence holder Bet High Ltd. Forming a strategic partnership, Betsson has commissioned Bet High to operate Betsafe …

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Betsson rides high on global profile following record Q3 performance

Betsson AB has continued its strong 2020 momentum after the Stockholm-listed online gambling group backed its domestic and international prospects closing year-end trading.  Publishing its Q3 2020 trading update, Betsson recorded group revenues of SEK 1.67 billion (€161m), up 31% on corresponding 2019’s SEK 1.27 billion.   Driving performance, Betsson noted a record 46% increase in active customers across its online …

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Betsson orders immediate UK market downsize

Betsson AB has significantly reduced its UK market presence after announcing that all active brands and licences will be transferred to its Rizk (Rizk.com) domain, effective immediately. The decision shows Betsson AB following through with its group-wide transformation directives. The operator has continued to reduce its UK exposure since 2018 – terminating the NetPlay TV subsidiary and closing down its …

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Andy McCue returns to betting with Betsson AB

Betsson AB has moved to strengthen its governance advisory confirming the appointment of former Paddy Power Chief Executive Andy McCue as a company non-executive director. The appointment of McCue follows the conclusion of Betsson’s AGM, in which the Stockholm-listed online gambling group re-elected all members of its existing board led by Chairman Patrick Svensk. A ten-year Paddy Power senior executive, …

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Betsson sees strong prospects in disrupted Kenya

Betsson AB has confirmed its intention to enter the Kenyan sports betting marketplace after starting a joint venture with Bet High Ltd. Yesterday, Kenyan media reported that Betsson’s flagship sportsbook subsidiary Betsafe had replaced blacklisted SportPesa as shirt sponsor of KPL football clubs Gor Mahia and AFC Leopards. Betsafe is yet to register its Kenya Betting Control Board (BCLB) licence. …

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Betsson named as the Official European Betting Partner of Alfa Romeo Racing

Stockholm-listed Betsson AB has been named as the new exclusive Official European Betting Partner for Alfa Romeo Racing as part of a new multi-brand deal. The new deal is set to cover a number of the Betsson Group brands, including Betsafe, Betsson and StarCasinò. The deal will see the operator’s branding shown on the Alfa Romeo Racing Car at the …

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ConversionBet expands senior team with new CMO Fedotov

Israeli - Copyright: tsyhun / 123RF Stock Photo

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …

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Ambitious digital vision sees Genting appoint Jeremy Taylor as interactive lead

Genting Casino (UK subsidiary of Genting Group Malaysia) has confirmed the appointment of Jeremy Taylor as new Interactive Managing Director, charged with spearheading the firm’s ambitious digital growth strategy for online casino and sportsbook services. Taylor joins Genting from Stockholm listed European online gambling group Betsson AB, where he formerly served as Group Marketing Director (2014-2018). A seasoned executive in …

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McGregor KO… Betsafe wins BT Sport Industry PR Award

Betsson AB’s European online betting subsidiary Betsafe has won the ‘BT Sport Industry Award’ for ‘Best use of PR’ for it’s 2017 ‘Notorious – Conor McGregor’  global marketing campaign. The online bookmaker was recognised for executing the most effective and viral marketing campaign, utilising multiple media verticals, content and press coverage to promote its Floyd Mayweather vs Conor McGregor mega-fight promotions …

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