Tag Archives: Betsafe

Knock-Out… ‘The Notorious’ Conor McGregor joins Team Betsafe

Betsson AB European sports betting subsidiary Betsafe has announced that it has signed UFC Lightweight Champion ‘The Notorious’ Conor McGregor as its new ‘EU Ambassador’. One of the most followed and popular athletes in world sports, UFC star McGregor is currently preparing to fight boxing legend Floyd ‘Money’ Mayweather in Las Vegas on 26 August, in a bout seeking to …

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New European football season sees Betsson launch new mobile betting product

Ahead of the start of a new European football season this August, Stockholm-listed online gambling group Betsson AB has announced the launch of its new mobile betting platform for its brands of Betsson, Betsafe and Nordicbet. In its H1 interim update, Betsson governance had alerted stakeholders that the company would move to relaunch the mobile betting offering of certain brand …

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Not so glorious: Betsafe squeezes into top ten at Goodwood

Goodwood - Copyright: nadak2 / 123RF Stock Photo

Betsafe Horse Racing Manager Michael Robinson squeezed into the top 10 in the Tipster Challenge despite a disappointing race day at Goodwood. However, the 3.50 points that he collected from a victory for Havana Grey (7/2) was enough to convincingly upstage challenge regular Stephen Harris. The horse racing guru from bettingexpert failed to pick up any points across the seven …

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Betsafe shows horse racing focus with Tipster Challenge entry

Betsafe Horse Racing Manager Michael Robinson has reacted to the sports betting subsidiary adding a horse racing product to its service by signing up for today’s Tipster Challenge at Goodwood. Robinson has picked his seven winners at #GloriousGoodwood, which includes an extremely brave Nap of the Day in the 3:35. At the time of writing, Lancaster Bomber is priced at …

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Betsafe secures Saracens Rugby ‘Principal’ Sponsorship

Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens. Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons. Nicola Fitton, Managing Director at Betsafe, said: “We …

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Ulrik Bengtsson – Betsson fine tuning casino & betting products for UK expansion

Presenting to investors Betsson AB’s H1 2017 interim report, company CEO Ulrik Bengtsson states that his firm has recovered and further progressed its position from a turbulent 2016 in which the operator faced multiple operational challenges. Having emphasised product development and strategic acquisitions, Bengtsson states that Betsson has comeback stronger, ‘increasing its market share in the ultra-competitive Scandinavian online gambling market‘ and …

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RaceBets integration sees Betsafe launch horse racing markets

  Updating the market, Betsson Group European online sports betting subsidiary Betsafe has announced the launch of its horseracing inventory, added to its existing market portfolio. The operator’s new horse racing inventory was added yesterday, with the bookmaker detailing that its customers will be able to bet on ‘over 250,000 races from across the globe every year’. Betsafe management detailed …

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Chris Watson – Why Betsafe punches above weight with boxing…

Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …

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Betsafe UK goes big for boxing this May

Betsafe UK, has announced that it will be the headline sponsor of two boxing world championship bouts this May as the online bookmaker goes ‘big for boxing’. Starting this Saturday 13 May, Betsafe, which currently holds a 3/5 performance rating on Bookmaker Ratings, will sponsor the WBA Super Flyweight fight between champion Khalid ‘Kal’ Yafai vs Japan’s Suguru Muranaka at …

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Steven Gerrard signs up for Betsafe backed Star Sixes

Star Sixes - Copyright: katatonia / 123RF Stock Photo

Former Liverpool and England captain Steven Gerrard is just one of the star names pulling on their national jerseys again as part of the inaugural Star Sixes tournament in London, backed by Betsafe. Betsafe has been confirmed as the official Principal Partner of the six-a-side football tournament, which will be shown live on Sky Sports from the O2 Arena (13-16 …

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