Stockholm-listed Betsson AB has been named as the new exclusive Official European Betting Partner for Alfa Romeo Racing as part of a new multi-brand deal.
The new deal is set to cover a number of the Betsson Group brands, including Betsafe, Betsson and StarCasinò. The deal will see the operator’s branding shown on the Alfa Romeo Racing Car at the Spanish Grand Prix in Barcelona.
Jesper Svensson, CEO Betsson Group, praised the new sponsorship opportunity: “Betsson Group has a long history in racing, it’s part of our DNA and we are absolutely delighted to have progressed this deal to take our spot on the Formula One starting grid with Alfa Romeo Racing.
“We are hugely impressed with the team and can’t wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success.”
As well as having their branding shown on the cars, Betsson Group brands will use the sponsorship to create exclusive and innovative content, while also offering fans “bespoke betting offers and money-can’t-buy experiences” in the world of racing.
Frédéric Vasseur, Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG added: “Betsson compete in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world. That is very similar to what we’re trying to achieve at Alfa Romeo Racing.
“We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019.”