Incentive Games strikes virtual sports partnership with BtoBet

BtoBet has forged a new partnership with Incentive Games, which will see the latter provide the Aspire Global-owned operator with its suite of paid-to-play virtual sports games.

The agreement will primarily focus on the Latin America, Europe and African markets, and will make popular titles such as Virtual-League: Penalties, and Virtual-League: Racing available to BtoBet’s regional partners.

Sabrina Soldà, Chief Marketing Officer at BtoBet, said: “Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of game that appeals to them and works on the devices they use. 

“Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving their acquisition, retention and engagement metrics.”

The agreement builds on BtoBet’s previous arrangement with Scotland-based Incentive Games, signed in July 2020, and also focusing on the LatAm, African and European sectors. 

Incentive Games has optimised titles for opera Mini Extreme, and also offers free-to-play games, which have proven ‘extremely effective in acquiring and retaining players’.

The company focuses on generating revenues in sectors where there is not easy access to live sport, specialising in the development of games with the intention of acquiring customers who are not usually attracted to regular casino titles.

“We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core markets of Europe, Latin America, and Africa,” added John Gordon, CEO of Incentive Games.

“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful relationship.” 

Incentive has also enhanced its African market position via an agreement with Betsafe – Betsson’s first African sports betting product – supporting the operator’s entry into Kenya.