Israeli - Copyright: tsyhun / 123RF Stock Photo

ConversionBet expands senior team with new CMO Fedotov

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer.

As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy.

Having worked for the likes of Betsson, as Sportsbook Product Manager for the Betsafe brand, he also now leads a successful affiliate network and lead generation engine, as well as a digital marketing agency and affiliate websites.

“I’m excited to join ConversionBet at a time when operator’s modern-day acquisition strategy no longer can rely on just traffic volume to create profitable conversions,” said Fedotov. “ConversionBet is on the verge of a revolution.

“I haven’t seen an opportunity like this in a long time to help aid in a lucrative space taking off, and I truly believe ConversionBet is leading the charge of true onsite and off-site personalisation.”

ConversionBet Founder and CEO Dan Morrison, who hailed the appointment’s importance as the company evolves from a successful start-up into an operational enterprise company, added: “We have long been working towards making onsite remarketing campaigns is increasingly sophisticated.

“ConversionBet uses data we’ve gathered through generating millions of user interactions to make it easy to locate your target and hit it first time, zeroing in on where your campaigns will have the most impact and showing you what approach to take. This has a direct positive impact to the affiliates that initially send the traffic.”

Check Also

Betting on Sports Europe - Digital

Betting on Sports Europe – Digital to provide 2020’s best learning opportunity for industry executives

This week’s Betting on Sports Europe – Digital conference and expo is set to be …

Dwyer and Attenborough warn of Tabcorp’s civic duties as company transitions to a new era

Tabcorp Holdings Group CEO David Attenborough and Executive Chair Paula Dwyer have issued their final …

BGC slams ‘unfair and unnecessary’ betting shop closures

The Betting and Gaming Council (BGC) has urged the Business Secretary Alok Sharma to block …