Tag Archives: Betsafe

Betsafe launches UK campaign ‘Passion Overcomes the Odds’ with Tony Bellew

Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador …

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Sponsorship Spotlight – Brand synergy for Betsafe and MMA Cage Warriors

Betsafe

Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …

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Betsafe launches Emperor – a new social betting game

Betsson’s subsidiary Betsafe has launched the Emperor a new social and innovative native pool betting football game. In Emperor players score points by predicting events such as the who will score the next goal or the next to see red as play unfolds during a live football match. Players who participate compete against each other to win cash prizes that are …

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Betsafe taking Gumball 3000 to the next level with F1 car

Team Betsafe has participated in the Gumball 3000 Rally for years now but this time around it’s stepped things up a gear by bringing an F1 car to select locations. This year’s route features two new locations, with the journey from Dublin to Bucharest and the bookmaker’s BGF1, as seen below, will be on hand. The rally got underway in Dublin …

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Betsson opens London Technology Hub

European sports betting operator Betsson AB has announced the opening of its ‘Applied Digital Technology Centre’ in Holborn, London. Working in partnership with collaborative workspace specialist WeWork, Betsson is to open its new London office in order to focus on furthering the Stockholm-listed firm’s technology development and data capabilities. Issuing a corporate statement regarding its new technology hub, Betsson AB governance detailed …

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Has Betsafe created the world’s greatest apartment for sports fans?

Betsafe has gone all out for its latest promotional campaign by creating what it believes to be the world’s greatest apartment for sports fans. Known simply as the Betsafe apartment and located in downtown Stockholm it includes a 65” Samsung 4k HDTV, two 40” Samsung Smart TVs and an extra tv-screen in the bathroom, rare sports memorabilia, a vintage USA World Cup 94 …

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Betsafe prepares for UK lift-off with Rocket as lead media planner

Betsson AB subsidiary Betsafe has confirmed the appointment of London marketing agency Rocket as it UK marketing media planning and buying lead. The London agency wins Betsafe’s planned seven figure marketing account, as the Betsson brand aims to expand its position within the highly saturated UK betting market. Announcing Rocket as its lead agency, Betsson marketing stated that it had …

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Betsafe nets Manchester City betting partnership

Betsson AB Group subsidiary Betsafe has been announced as official betting partner of English Premier League leaders Manchester City. Betsafe marketing announced that its brand would be official partner of Manchester City for the team’s core regions. Betsafe’s brand will be promoted throughout the clubs 42,000 Etihad Stadium on match days. Manchester City officials along with Betsafe marketing unveiled the …

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Betsafe launches ‘Rugby Challenge’ with Captive Media

Betsson AG brand Betsafe announced today a unique new way for male rugby fans to get involved in the Rugby World Cup  with the chance of winning tickets to the final: The Betsafe Rugby Challenge. The Betsafe Rugby Challenge is a video game with a difference – played not on game consoles or even on smartphones, but on the Captive Media …

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Betsafe takes the ‘No Bull$H1t’ approach with new European advertising campaign

Bucking the trend of promoting cashback and deposit offers, European sports betting operator Betsafe (Betsson AB subsidiary), has launched its latest European multi-content advertising campaign titled “No Bullshit Betting”. Betsafe marketing has revealed that it wanted to implement an ‘honest’ message to its audience, following research that revealed that consumers felt patronised by the majority of bookmaker advertising messages. The …

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