Tag Archives: Betsafe

Betsafe secures Saracens Rugby ‘Principal’ Sponsorship

Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens. Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons. Nicola Fitton, Managing Director at Betsafe, said: “We …

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Ulrik Bengtsson – Betsson fine tuning casino & betting products for UK expansion

Presenting to investors Betsson AB’s H1 2017 interim report, company CEO Ulrik Bengtsson states that his firm has recovered and further progressed its position from a turbulent 2016 in which the operator faced multiple operational challenges. Having emphasised product development and strategic acquisitions, Bengtsson states that Betsson has comeback stronger, ‘increasing its market share in the ultra-competitive Scandinavian online gambling market‘ and …

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RaceBets integration sees Betsafe launch horse racing markets

  Updating the market, Betsson Group European online sports betting subsidiary Betsafe has announced the launch of its horseracing inventory, added to its existing market portfolio. The operator’s new horse racing inventory was added yesterday, with the bookmaker detailing that its customers will be able to bet on ‘over 250,000 races from across the globe every year’. Betsafe management detailed …

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Chris Watson – Why Betsafe punches above weight with boxing…

Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …

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Betsafe UK goes big for boxing this May

Betsafe UK, has announced that it will be the headline sponsor of two boxing world championship bouts this May as the online bookmaker goes ‘big for boxing’. Starting this Saturday 13 May, Betsafe, which currently holds a 3/5 performance rating on Bookmaker Ratings, will sponsor the WBA Super Flyweight fight between champion Khalid ‘Kal’ Yafai vs Japan’s Suguru Muranaka at …

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Steven Gerrard signs up for Betsafe backed Star Sixes

Star Sixes - Copyright: katatonia / 123RF Stock Photo

Former Liverpool and England captain Steven Gerrard is just one of the star names pulling on their national jerseys again as part of the inaugural Star Sixes tournament in London, backed by Betsafe. Betsafe has been confirmed as the official Principal Partner of the six-a-side football tournament, which will be shown live on Sky Sports from the O2 Arena (13-16 …

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Betsafe launches UK campaign ‘Passion Overcomes the Odds’ with Tony Bellew

Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador …

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Sponsorship Spotlight – Brand synergy for Betsafe and MMA Cage Warriors

Betsafe

Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …

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Betsafe launches Emperor – a new social betting game

Betsson’s subsidiary Betsafe has launched the Emperor a new social and innovative native pool betting football game. In Emperor players score points by predicting events such as the who will score the next goal or the next to see red as play unfolds during a live football match. Players who participate compete against each other to win cash prizes that are …

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Betsafe taking Gumball 3000 to the next level with F1 car

Team Betsafe has participated in the Gumball 3000 Rally for years now but this time around it’s stepped things up a gear by bringing an F1 car to select locations. This year’s route features two new locations, with the journey from Dublin to Bucharest and the bookmaker’s BGF1, as seen below, will be on hand. The rally got underway in Dublin …

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