SBC News Voice of the Sports Betting Industry
Kambi has reported the weekend’s Super Bowl LVII as its second largest turnover event of all time.
The operator recorded a total of 25% of pre-game money placed on Bet Builder bets during Kansas City Chiefs’ triumph over the Philadelphia Eagles during the annual final playoff game of the NFL.
Simon Noy, Kambi SVP Trading, commented: “Super Bowl LVII will be one sports fans remember for a long time to come. Not only did we see a fantastic game between two great teams but complementing that was an exciting betting experience offered through our many partners across the US and around the world.”
In a game that ‘went down to the wire’ finishing 35-38, off the field, Kambi’s turnover numbers across online and retail channels ‘eclipsed’ last year’s tournament.
The gambling company described Bet Builders as the ‘go-to’, with approximately half of all Super Bowl bettors utilising Kambi’s best odds when placing this type of bet.
“We saw fantastic engagement throughout the product, however, it was our best odds Bet Builder that took centre stage as large numbers of bettors combined bet offers to create their own Super Bowl stories,” Noy added.
These Bet Builder bets generated more than a third of all pre-game bets, and this year, Kambi also offered players the option to place or cash out Bet Builder bets during the Super Bowl for the first time.
Additionally, the firm also offered more markets than ever before, with around 850 betting options. In-game, Kambi had a live delay of only one second in a match where 97% of all submitted bets were accepted.
Last month, Kambi CEO Kristian Nylén spoke to SBC about how the sports betting supplier is evolving its product strategy to ‘lead the industry into a new era’.
He said: “Flexibility has been a cornerstone of the growth we have powered for our partners, offering the ability to differentiate extensively in both front-end, pricing and customer experience.
“The demand for our complete service remains as strong as ever, with more than 10 new partners joining the Kambi network over the past 12 months. But as the market evolves, so too must our services.”
