SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) is introducing flat race meetings from Italy as it grows its international content offering.
The live betting services supplier is gaining 1,435 races annually – with horse racing action taking place three times a week – which has been labelled a ‘key addition’ to SIS’ output.
This aims to increase betting opportunities for operators, with the racing complementing evening fixtures from the UK and Ireland in the summer months.
Head of International Horse Racing at SIS, Conall McSorley, commented: “The addition of high-class Italian content further emphasises our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year.
“Italian racing is on an upward trajectory, and with quality racing on the track, we are sure that both operators and bettors will respond positively to this addition to our content offering.”
In detail, the action will include racing from IRw (Italian Racetracks in the world) – Merano, Pisa, Roma, Treviso, and Varese, as well as the Agnano racetrack, in partnership with Italian betting and broadcasting provider, Media System Technologies (MST).
“We are pleased to be in partnership with MST and SIS. This agreement will guarantee a worldwide audience for the Italian flat racing content represented by IRw, ensuring a high-quality racing offer for the SIS network,” highlighted Elio Pautasso, IRw President.
The firm has underlined that it aims to increase the volume of events for its operators to ‘significantly raise revenues’.
Michele Rosi, Head of Operation & Business Development at MST, added: “It’s fantastic to sign this deal that establishes the Italian racetrack offer represented by MST within that portfolio and brings our racing product to a significantly wider audience.”
Further in racing, SIS last month signed its biggest commercial deal of the year so far, partnering with Ladbrokes and Coral operator, Entain.
The FTSE100 gambling group now leverages SIS’ production technology services until December 2030, targeting a more flexible broadcasting schedule.
Additionally, the deal also covers distribution of live racing content via satellite and IPTV channels until December 2028, incorporating the Milton Keynes-based supplier’s portfolio of 30,000 fixtures annually from 170 international racecourses.
