SBC News Voice of the Sports Betting Industry
Bets.io has today announced a collaboration with MMA promotion The Professional Fighters League (PFL) and its partnership for Road to PFL Africa.
The deal will see the pair create ‘engaging and informative’ content for MMA and betting fans globally, which will be tailored to the Road to PFL Africa documentary series.
Earlier this year, PFL announced plans to launch PFL Africa, giving African fighters the opportunity to compete on a global platform.
Amy, Head of Digital at Bets.io, said: “All of us at Bets.io are massive fans of MMA. It’s one of the fastest growing sports in the world and we’re excited to be partnering with one of the dominant brands in the sport.
“The PFL embodies the same principles we stand by at Bets.io – dedication, strength and the belief that anything is possible.
“Our platform is built for thrill seeking players who love to bet online, and we’re excited to see what this partnership unlocks for PFL fans and Bets.io players both now and in the future.”
As part of the deal, the gambling platform will also become a betting partner of the PFL and will provide fans with ‘exclusive behind the scenes custom and original content’.
This content will primarily focus on the league’s journey towards the launch of the documentary – which is set to be distributed across the PFL and Bets.io-owned social and digital channels.
Additionally, the operator will also receive access to PFL fighters and spokespeople. In return, PFL will promote Bets.io across its channels and give the brand a presence at future events that take place on the African continent.
“The PFL is excited to announce its groundbreaking strategic partnership with Bets.io,” added Peter Murray, CEO of PFL. “When it comes to online cryptocurrency gameplay, you need a winner’s mindset and Bets.io has just that. I’m thrilled to be working with them.”
“Road to PFL Africa, through the lens of Bets.io, will give MMA fans around the globe an intimate look at the story behind PFL Africa. This partnership will help us engage with a wider audience and provide valuable insights as we progress towards the realisation of PFL Africa.”
