SBC News Voice of the Sports Betting Industry
Harry Skelton has formed a partnership with Star Sports to become a National Hunt brand ambassador.
The deal will see the 34-year-old update Star Sports customers every week on his rides and the yard’s runners via a blog, as well as providing regular video content and exposure on social media.
The addition won the 2020/21 Jump Jockeys’ Championship and is stable jockey to his brother Dan’s yard in Warwickshire.
Luke Tarr, Head of PR at Star Sports, stated: “Harry is a great bloke and a brilliant jockey, and we are honoured to have him as our second National Hunt ambassador, joining the legend that is Davy Russell. How can you not love Harry’s aeroplane celebration?
“With Frankie Dettori in the final furlong of an amazing career, we need more characters in racing to attract new fans to the sport. Harry is just what the industry needs and with Davy alongside, the content we will be able to produce will be top class.”
He joins recently retired jockey Davy Russell as a Star Sports ambassador.
In detail, the pair will now offer their insights and analysis each week, as well as each day during the major spring festivals.
“I’m really happy to be working with Star Sports,” added Skelton on his new ambassador role.
“They have always invested in racing through sponsorships, Cheltenham preview nights and other activities. I’m looking forward to producing the blog and hopefully pointing their customers towards some decent winners over the next few months.”
