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News about sports business

Spreadex named Blackburn Rovers betting partner in three-year deal

SBC News Spreadex named Blackburn Rovers betting partner in three-year deal

Spreadex has announced that it has become the UK betting partner of Blackburn Rovers ahead of the 2023-24 season. The three-year deal will also see the operator have signage in the Jack Walker Stand and digital advertising around Ewood Park. Andy MacKenzie, Head of Marketing at Spreadex, said: “We are really pleased to have partnered with a club with such …

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10bet continues local growth strategy with Lamontville Golden Arrows

SBC News 10bet continues local growth strategy with Lamontville Golden Arrows

10bet and Lamontville Golden Arrows have announced a sponsorship agreement which covers both the club’s main and reserve teams over the next three years.  The operator’s logo will now be placed on the front of the shirt of the South African football team’s home and away kits. A spokesperson for the club said: “As Lamontville Golden Arrows we are delighted …

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OlyBet supports return of FIM Speedway GP to Latvia as title sponsor

SBC News OlyBet supports return of FIM Speedway GP to Latvia as title sponsor

OlyBet has announced that it has become the title sponsor of the 2023 FIM Speedway GP of Latvia in Riga.            The Estonian operator will be placed ‘at the heart of the action’ as the series returns to the country after a six-year absence for the sport’s 100th anniversary season.  Corey Plummer, Chairman and CEO of OlyBet and Olympic Entertainment Group …

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William Hill enters third year of Racing League sponsorship

SBC News William Hill enters third year of Racing League sponsorship

William Hill has been confirmed as the official betting partner of the Racing League 2023 competition. The bookmaker sponsors the team, points-based, horse racing competition – launched in July 2021 for six weeks at racecourses around the UK – for the third consecutive year. It will gain exclusive naming rights to all races as well as exclusive access and content …

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Stats Perform named data provider for top two Swiss football divisions

SBC News Stats Perform named data provider for top two Swiss football divisions

Stats Perform has become the official data partner of the Swiss Football League (SFL) for the next three seasons.  This collaboration will cover both the Credit Suisse Super League and the Challenge League (second division), enhancing fan experiences and providing a ‘strong platform to grow sponsors’. The league praised the sports data and analytics company for its ‘comprehensive, deep, real-time, …

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VBET replaces FAVBET on FC Dynamo Kyiv kit

SBC News VBET replaces FAVBET on FC Dynamo Kyiv kit

VBET has been named the official sponsor of FC Dynamo Kyiv covering the 2023/2024 season. The players will first wear their new kit which features the SCGO-owned gambling operator’s branding during its match against FC Minaj on July 30 at the Dynamo stadium “Today, VBET Ukraine is the leader of sports sponsorship in Ukraine, and we are proud that the legendary …

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Altenar pens global racing distribution deal with Vermantia

Vermantia and ARC launch global channel to shakeup Tote betting broadcasting

Vermantia has signed a deal with Altenar boosting the worldwide visibility of its racing content, distributing its offering to a range of established and emerging markets. The Greek omni-channel content provider’s racing product will be distributed by Altenar to European betting markets as well as up-and-coming sectors in Latin America and Africa. An unnamed Altenar partner has already taken the …

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AdmiralBet named premium partner of SV Elversberg

SBC News AdmiralBet named premium partner of SV Elversberg

AdmiralBet has been announced as a premium partner of Bundesliga 2 club SV Elversberg. The gambling company will now receive an ‘extensive rights package’ with TV-related measures in the Ursapharm Arena in an extended relationship which originally began a few years ago. AdmiralBet is the sports betting brand of the state-licensed German online gaming provider NOVO INTERACTIVE. “SV 07 Elversberg …

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Premier League sponsorships: Can ‘proactive action’ be taken on responsible partnerships?

Premier League sponsorships: Can 'provocative action’ be taken on responsible partnerships?

The Premier League’s decision to phase out gambling shirt sponsorships by the end of the 2025/26 season proved to be a significant moment for the sports’ storied history with betting partners. However, this has not deterred bookmakers from seeking to capitalise on the maximum visibility of the league while the opportunity remains. With the new season just a few weeks …

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STATSCORE builds on Fortuna 1 Liga relationship with new data deal

SBC News STATSCORE builds on Fortuna 1 Liga relationship with new data deal

STATSCORE has announced a deal to continue to be named the official statistics partner of Fortuna 1 Liga – the second tier of football in Poland. Adding to its current relationship with the league as its official data provider, STATSCORE will continue to deliver verified sports data from all games, provide statistical insights about the ties, as well as support …

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