Sport

News about sports business

DAZN enters UK football broadcasting market with Saudi Pro League

SBC News DAZN enters UK football broadcasting market with Saudi Pro League

DAZN has reportedly acquired broadcast rights to the Saudi Pro League, meaning it will stream every game from the Saudi top football division to UK viewers. The news marks a key step for DAZN, with football broadcasting rights in the country being immensely challenging and being something that has been a key focus for the platform. The new broadcasting rights …

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Serie A revamps betting data packages to hit market in 2024

Serie A, AC Milan

The betting rights of Lega Serie A will be revised, as the Italian football top division invites tenders to service a range of media and data packages for the 2024/25 campaign. General terms for the Grant of Rights of Serie A have been published by Serie A management, underlying the strict fulfilment of data distribution requirements, authorisations and exclusivity of …

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Winamax nets first German partnership as VfB Stuttgart shirt sponsor

SBC News Winamax nets first German partnership as VfB Stuttgart shirt sponsor

Winamax has been named the main sponsor of Bundesliga team, VfB Stuttgart. The deal marks the French online gambling firm’s first sponsorship agreement in Germany, and will see its logo featured on the first team’s shirts until 2026. Alexandre Roos, Winamax Group CEO, said: “We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions …

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Entain demonstrates power of ‘Wrexham Effect’ in sports betting

SBC News Entain demonstrates power of ‘Wrexham Effect’ in sports betting

As Wrexham AFC prepares for its League Two debut this weekend after National League promotion and securing fame with the Welcome to Wrexham docuseries, Entain has revealed the ‘Wrexham Effect’ in sports betting. Since Ryan Reynolds and Rob McElhenney took over the club in 2020, the operator’s Ladbrokes and Coral brands in the UK recorded an increase of 59% in …

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Hollywoodbets secures title sponsorship of The Sharks

SBC News Hollywoodbets secures title sponsorship of The Sharks

Hollywoodbets has been announced as the new title sponsor of South African Rugby Union team, The Sharks. The pair have grown the collaboration – which originally started in 2019 – into a title partnership, in addition to stadium naming rights of the Hollywoodbets Kings Park. Devin Heffer, Brand and Communications Manager for Hollywoodbets, said: “Being a Durban-born and based company, …

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Shay Given to drive awareness of CopyBet as brand ambassador

SBC News Shay Given to drive awareness of CopyBet as brand ambassador

CopyBet has announced the signing of Republic of Ireland and Premier League star Shay Given as its first ever brand ambassador. The operator, which offers both a sportsbook and a non-analogue automated copy betting system, will now provide its bettors with weekly insights from Given, surrounding the world of football and the latest competitions. Anton Ivanov, Business Development Director of …

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Chile delegates Investigative Commission to settle betting sponsorship conflicts

SBC News Chile delegates Investigative Commission to settle betting sponsorship conflicts

The Congress of Chile has announced that it will establish an ‘Investigative Commission‘ to evaluate existing rules on sports betting advertising and to make recommendations on which changes should be applied as the government aims to launch a regulated online gambling marketplace in 2023.  Sports Minister Jaime Pizarro will lead the initiative, which within its remit has been tasked with …

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BGC: UK betting ‘continues to bankroll’ horse racing with £384m investment

SBC News BGC: UK betting ‘continues to bankroll’ horse racing with £384m investment

The Betting and Gaming Council (BGC) has underscored the financial contribution the UK’s gambling industry makes to national horse racing amid a debate surrounding the racing levy. UK bookmakers make a regular financial contribution to horse racing each year, with payments issued to the Horseracing Betting Levy Board (HBLB). When coupled with media rights and sponsorship deals, the UK betting …

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