Sport

News about sports business

Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

SBC News Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. In an interesting turn of events in the US sports wagering space, the new launch marks the first time a US sports team owner – in this case Alex Meruelo – has launched his own wagering enterprise. Having subsequently …

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Stake.com links with Swindon Town following UK entry

SBC News Stake.com links with Swindon Town following UK entry

Stake.com has moved to strengthen its brand presence in the UK following its launch in the country, signing an agreement with Swindon Town FC. The partnership between the cryptocurrency betting and gaming operator will see its logo featured on the League Two team’s shirt sleeves for its Emirates FA Cup Third Round match against Manchester City tomorrow night (7 January). …

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Playmaker makes first move of 2022 with Futmarketing acquisition

SBC News Playmaker makes first move of 2022 with Futmarketing acquisition

Digital sports media company Playmaker Capital has moved to bolster its position in the Latin American market by completing its acquisition of Brazilian digital media and marketing group Futmarketing. Following the merger, the day-to-day operations of Futmarketing will be managed by Futbol Sites, a Playmaker subsidiary. Playmaker has emphasised that its new holding has ‘played a pivotal role’ in establishing …

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Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in world of sport

SBC News Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in world of sport

Sky Bet’s long-term partnership with the English Football League (EFL) has been described as one of the ‘most significant’ in the world of professional sports by the group’s CEO Steve Birch. Writing on the Betting and Gaming Council (BGC) website, he suggested that the deal,  which was first established in 2013, has mostly revolved around advertising with a specific focus …

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ITV Racing to broadcast ARC’s Racing League

SBC News ITV Racing to broadcast ARC's Racing League

Arena Racing Company (ARC) has announced that ITV Racing will serve as the dual broadcaster of the Racing League, alongside Sky Sports Racing. Launched in 2021, the Racing League is the £2 million team racing competition of ARC that is held over six Thursday evening fixtures across the UK’s leading racetracks. The 2022 Racing League will commence on 4 August …

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Bill South: Tackling sports corruption requires an organised operator approach

SBC News Bill South: Tackling sports corruption requires an organised operator approach

As the complexity of the sports betting industry has increased with a shift towards online and mobile gaming, a huge range of markets available and more jurisdictions opening up to the sector, it would be easy to assume that maintaining integrity and countering match fixing is harder than ever. This is not the case, however, for Bill South, Group Director …

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BK8 expands to UK market in Huddersfield Town partnership

SBC News BK8 expands to UK market in Huddersfield Town partnership

BK8 has become the official global betting partner of Championship team Huddersfield Town for the remainder of the 2021/22 season. The gambling firm’s logo is set to become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit. BK8’s European Managing Director, Michael Gatt, commented: “We are absolutely delighted to have …

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Sportradar signs five-year extension with Bundesliga International

Bundesliga

Sportradar has agreed a five-year extension to its partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, giving greater access to German football’s top leagues. As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights …

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Tebwin sportsbook named betting partner of Worcester Warriors

SBC News Tebwin sportsbook named betting partner of Worcester Warriors

Online casino and sportsbook Tebwin.com has become the official betting partner of Gallagher Premiership Rugby club Worcester Warriors. In a bid to increase Tebwin’s support of UK sport, the company’s logo will be displayed at Sixways Stadium with other promotional material as part of the collaboration. “We look forward to working closely with Worcester Warriors and seeing the team flourish …

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