Sport

The British Horseracing Authority (BHA), in participation with the media stakeholders of Racing TV, At The Races, and the Racing Post, has launched a survey to gather views from the betting public on affordability checks proposed by the UK Gambling Commission (UKGC).  Initiating a combined survey, racing stakeholders seek to shed light on the diverse views of betting audiences on …

Canal+ has retained its position as the Pan-European broadcaster of the Premier League until 2028. The French broadcaster maintains its exclusive rights to broadcast EPL matches for audiences in France, Czech Republic, Slovakia and Switzerland, albeit only airing in French. The renewed deal between Canal+ and the Premier League allows the French pay-TV service to air all 380 fixtures per …

Polish sports betting operator STS has gained the rights for the UEFA Europa League and UEFA Europa Conference League in Poland for the 2023/24 campaign.  Under the provisions of the deal, the Polish sportsbook brand will be able to activate the brand for localised marketing activities across the country through this season.  STS intends to use the rights to create …

Better Collective has strengthened its standing in the Danish market whilst also solidifying one of the key pillars of its global strategy via a takeover of Tipsbladet. The transaction was conducted at a purchasing price of €6.5m. The football media site will be incorporated into the company’s international portfolio of sports betting content web pages from 2 October. A Danish-founded …

Becoming the Serie A’s club’s second betting sponsorship this week, the betting brand aims to continue its growth in the Turkish market after its launch in 2015. Andreas Zimmerman, CEO of Sekabet, commented: “Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary …

LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …

Leyu Sports has formed a partnership with AC Milan to become the team’s official betting partner in Asia. The sports entertainment brand – founded in 2008 and based in Asia – has highlighted its intent to put fan engagement ‘at the heart’ of the collaboration. In detail, the operator will be working with the Serie A side – who currently …

Meridianbet has been named the official sponsor of FK Sarajevo as it strengthens its investments in Southeast European Football. The sports betting platform – founded in 2001 and currently operating in more than 15 jurisdictions across Europe, Africa and South America – has stated that the partnership further underscores its commitment to promoting and uplifting sports ‘on a global scale’. …

Statscore has announced the expansion of its LatAm football coverage, including key match events. In detail, the extended coverage includes a range of significant football match events such as goals, assists, corners, offsides, shots on/off target, yellow cards, attacks, substitutions and throw-ins. The coverage will now include competitions from countries such as Argentina and Brazil, among others. Adam Dzialach, Product …

SportyBet – the official partner of Real Madrid in Africa – has launched an ad featuring three of Real Madrid’s top players. Éder Militão – who is also a Global Ambassador for the betting company – Federico Valverde, and Aurélien Tchouaméni all feature in the commercial. In detail, set in an African household, the ad introduces viewers to unique offerings …