Sport

Unibet, collaborating with the Jockey Club and British Horseracing Authority (BHA), is launching a new middle-distance veterans’ chase series for 10, 11 and 12-year-olds over two miles and four furlongs. Branded as the Unibet Middle Distance Veterans’ Series, the Kindred Group-owned operator and its partners outlined that the initiative was created to generate more opportunities for ‘quality 10-year-old-plus chasers’ – …

Flutter UKI has partnered with ITV and other industry stakeholders to deliver a six-part docuseries on British horseracing. Set for a prime evening slot on ITV1 and ITVX next year, the series will focus on the forthcoming 2023-24 Jumps season, with production set to begin in December 2023. In detail, the production will tell the stories of ‘lives, journeys, and …

Sportradar has announced that it is to power the launch of Tennis Channel’s direct-to-consumer (DTC) streaming platform. For the first time, the platform is set to include access to Tennis Channel’s marquee, 24/7 linear-channel alongside thousands of hours of live and on-demand matches and original programming.  Patrick Mostboeck, SVP, Audiovisual at Sportradar, stated: “Tennis fans in the US deserve a …

Northern Ireland-based betting company, Bet McLean, has extended its sponsorship of Linfield FC. The extended partnership will see the bookmaker’s brand on both the first team shirt sleeve as well as the team shorts. Bet McLean will also be promoted with a sign in each of the four stands at Windsor Park. David Graham, General Manager of Bet McLean, said: …

Live televised Premier League matches will jump from 200 to 270 per season under the terms of the new tender process for the next streaming rights deal between the Premier League and UK broadcasters. A key factor that was also outlined is the commitment to keep the 3pm blackout intact for Saturday afternoon kick-offs. The blackout restricts UK broadcasters from …

SIS (Sports Information Services) has successfully launched its horse and greyhound racing content with Polish operator BETTERS. The launch brings ‘high-quality racing content’ from around the world to bettors in Poland via the operator – launched in the country’s regulated market three years ago – further increasing the reach of SIS across Eastern Europe. Bartlomiej Michalek, Commercial Manager, UK & …

The International Betting Integrity Association (IBIA) has reported a total 50 suspicious betting cases in the third quarter of 2023.  The instances were identified across IBIA members’ global businesses, which covers more than 125 sports betting brands and over US$137bn in betting turnover per annum. Notably, it was football and tennis that accounted for 56% of these Q3 alerts.  In …

CopyBet has named Irish jockey Jonathan Burke as its inaugural racing ambassador.  With over 200 career wins to his name, the 27-year-old will be sporting the gambling company’s logo on his racing kit.  Burke will also be providing content on all the major horse racing festivals for CopyBet’s customers, as well as hosting Q&A sessions on social media to improve …

VBET has announced Serhiy Rebrov, Head Coach of the Ukraine national football team, as its latest ambassador. The former Dynamo Kyiv striker, who also played for Tottenham Hotspur, West Ham United and Fenerbahce, played 75 matches and scored 15 goals for the national team. It was in June this year that Rebrov took on his current position at his country’s …

Last week, Fitzdares extended its partnership with Fulham FC, continuing as the club’s official UK betting partner, but with a noticeable difference to other Premier League bookmaker deals – the absence of any prominent shirt branding. William Woodhams, Fitzdares’ CEO, spoke to SBC News about what this partnership means for the company, and the significance of cross-engagement within the different …