10star takes centre court with Infront Bettor

10star has formed an alliance with Infront Bettor to offer the sports betting content provider a range of tennis trading and risk management services. 

Aiming to deliver “a new paradigm for global tennis”, the partnership will combine Infront’s data solutions with 10star’s roster of bespoke tennis pricing, trading and risk management tools. 

Infront currently covers over 70,000 sports events each year, with the global tennis calendar driving a large proportion of this coverage.

The firm is set to deploy over 700 handheld devices across the competition calendar as part of its umpire scoring solution to gain enhanced data and develop augmented betting products with the likes of 10star. 

Simon Trim, Strategic Advisor to 10star, commented: “Our new partnership with Infront Bettor represents a significant milestone for 10star, and an ideal showcase for our industry-leading pricing, trading, data analytics and risk management services. 

“With our strong heritage in tennis trading, and Infront’s world-renowned data innovation, this partnership is perfectly positioned to deliver a new paradigm for global tennis.”

Led by CEO Magnus Hedman, the company acquired tennis market maker Jasis back in 2020 ahead of 10star’s official launch. Since 2016, Jasis has provided tennis prices to one of the sport’s leading oddsmakers, Pinnacle. 

Leveraging 10star’s expertise in tennis betting services will allow Infront Bettor to grow its data and trading footprint across the sport’s global competitions.

Chris Catling, Head of Infront Bettor, added: “Our partnership with 10star underscores Infront’s commitment to setting new benchmarks for innovation and operational excellence, as we enhance our data and trading capabilities across tennis to deliver a seamless and engaging experience for our clients and customers.”