Sport

News about sports business

Entain: World Cup ‘growing audience and appetite’ for women’s football

SBC News Entain: World Cup ‘growing audience and appetite’ for women’s football

As the Women’s World Cup comes to a close this Sunday, Entain has revealed the ‘exponential growth’ of betting on the competition globally. The interactive entertainment group’s Ladbrokes and Coral brands in the UK recorded that the first three England games saw an average 21% of bets placed by women, compared to 17% in the 2022 Women’s Euros, and 13% …

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ASA targets bet365 in latest ruling on Twitter ad breaches

ASA targets bet365 in latest ruling on Twitter ad breaches

The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …

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Former BoyleSports and Entain product lead joins RMG c-level team

Former BoyleSports and Entain product lead joins RMG c-level team

Ryan Thurburn has joined Racecourse Media Group (RMG) senior leadership as its first Chief Product Officer (CPO), bringing with him extensive experience of bookmaking business. The new CPO’s prior roles in betting and gaming have included tenures at high profile omnichannel operators, including a stint as Head of Sportsbook Product at Entain and Head of Product for its Ladbrokes Coral …

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OlyBet adds 2023 Ryder Cup to growing golf portfolio

SBC News OlyBet adds 2023 Ryder Cup to growing golf portfolio

OlyBet has been named the official betting operator in Europe for the 2023 Ryder Cup.  Following on from what has been described as a successful partnership between OlyBet Group and the DP World Tour, extending it to Ryder Cup was a ‘natural move’, the Olympic Entertainment Group-owned operator explained. Corey Plummer, Chairman and CEO of OEG and OlyBet Group, stated: …

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Wolves welcomes 6686 Sport as sleeve sponsor

SBC News Wolves welcomes 6686 Sport as sleeve sponsor

Ahead of last night’s Premier League opener at Old Trafford, Wolves introduced 6686 Sport as the club’s new sleeve partner. The link-up was originally formed earlier this year, with 6866 Sport also becoming the club’s official Asian betting partner.  The gambling company’s branding has featured on first-team sleeves during pre-season friendlies, in both the home and away kits. Danny Chen, …

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Better Collective extends Scandinavian reach with new media properties

Better Collective extends Scandinavian reach with new media properties

Better Collective has expanded its international media portfolio with the acquisition of four Swedish websites from the Everysport Group. The four sites in question are SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se and Innebandymagazinet.se, which have a combined monthly viewership of nine million in Sweden. Conducted at a total purchase price of €3.7m, the transaction will be paid for in three instalments and financed …

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Paddy Power takes aim at ‘the oil in loyal’ to mark Premier League return

Paddy Power takes aim at ‘the oil in loyal’ to mark Premier League return

Paddy Power’s latest marketing campaign to mark the return of Premier League football has taken aim at the phenomenon of ‘sportswashing’, with a particular dig at ‘oil money’ in the English top-flight. Sportwashing has become a widely spoken term in the English lexicon in recent years amid a range of accusations of overseas governments using sport to whitewash allegations of …

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Sportsbet to continue Sky Racing in-app broadcasts with Tabcorp

SBC News Sportsbet to continue Sky Racing in-app broadcasts with Tabcorp

Australian gambling firm Tabcorp has extended its digital vision supply agreement with Sportsbet for an additional 10 years. The extension allows Flutter Entertainment-owned Sportsbet to broadcast Sky Racing 1 and Sky Racing 2 vision live in its betting app and website, with Sky as the exclusive provider.  Adam Rytenskild, Tabcorp Managing Director and CEO, noted: “Sky is the home of …

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Low6 and oddschecker offer PL fans £1m with gamification product

SBC News Low6 and oddschecker offer PL fans £1m with gamification product

Sports gaming technology company Low6 has launched its ‘Million Pound Predictor’ for oddschecker. The new free-to-play game built by the gamification innovator has been named a ‘first-of-its-kind’ predictor for oddschecker, where fans are challenged to correctly guess where each Premier League team will finish at the end of the 2023/24 season. Jamie Pinner, VP of Marketing at oddschecker, said: “We’re …

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6686 Sport and AS Monaco expand in Asian market in regional deal

SBC News 6686 Sport and AS Monaco expand in Asian market in regional deal

6686 Sport has been named the official regional partner of AS Monaco in Asia, covering the next three seasons. The gambling firm will benefit from visibility on LED panels during the Ligue 1 club’s home games that broadcast in Asia. Danny Chen, Brand Manager of 6686 Sport, stated: “We are delighted to announce our thrilling partnership between 6686 Sport and …

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