Sport

The racing industry’s concerns over the impact of affordability checks on the sport’s finances have been re-raised by a group of eight stakeholders, who have written to the government. Affordability checks proved to be one of the most contentious issues of the two year Gambling Act review. Advocates argued that measures were essential were customer protection, whilst critics – with …

Bets.io has today announced a collaboration with MMA promotion The Professional Fighters League (PFL) and its partnership for Road to PFL Africa. The deal will see the pair create ‘engaging and informative’ content for MMA and betting fans globally, which will be tailored to the Road to PFL Africa documentary series. Earlier this year, PFL announced plans to launch PFL …

Renowned former football player turned manager and the founder of the charity organisation AAA Foundation, Shota Arveladze is confirmed to deliver the welcome keynote address at the upcoming SBC Summit Tbilisi. The exhibition and conference will be held at the Sheraton Grand Tbilisi Metechi Palace from October 23 to 24 and will delve into the opportunities and challenges of the …

StarCasinò Sport has signed a two-year sponsorship of ACR Messina, as the betting firm makes its debut in Serie C Lega Pro. The Betsson Group-owned brand aims to expand its footprint across multiple levels of Italian sports, as it is set to appear on the Biancoscudati team kit for the 2023/24 and 2024/25 football seasons.  Stefano Tino, Managing Director of …

A number have tried, but only a select few have succeeded. The convergence of sports betting and media has proven a tricky discipline, with LiveScore Group and Sky Bet two names consistently cited as examples of success. Representing their respective companies and offering an intersection of viewpoints on betting and media, several high-profile names in sports business attended the Unofficial …

Patrick Mostboeck, SVP Audiovisual at Sportradar, turns to the topic of football streaming in the firm’s latest blog. While localisation is key, he says, fans should also be exposed to competitions across alternative regions to broaden their appetite. Football is a sport that captivates millions of fans worldwide and with the European season now underway, betting operators should be using …

The financial contribution made to British racing by the country’s largest bookmakers is set to rise in 2024, according to the Betting and Gaming Council (BGC). Payments from Entain, Flutter Entertainment, bet365, 888/William Hill and Betfred will increase by £30m, the standards body and trade association revealed today. This ‘record cost increase to broadcast races’ will see the total payment …

Harry Skelton has formed a partnership with Star Sports to become a National Hunt brand ambassador.  The deal will see the 34-year-old update Star Sports customers every week on his rides and the yard’s runners via a blog, as well as providing regular video content and exposure on social media. The addition won the 2020/21 Jump Jockeys’ Championship and is …

Football.com has leveraged its brand ambassador partnership with veteran football manager Jose Mourinho in a new TV commercial. The advert features the AS Roma head coach taking viewers through European football history, accompanied by violin music, specifically visiting the most notable moments throughout his career. One of football’s most decorated managers, Mourinho claimed league titles in four different countries – …

l’Autorité Nationale des Jeux (ANJ) has joined French sporting bodies in support of the ‘Paris 2024 Objective’ to strengthen the fight against the manipulation of sports competitions.  Yesterday, ANJ, France’s unified gambling authority, hosted Minister of Sports, Amélie Oudéa-Castéra and executives from the Olympic and Paralympic Games to showcase French betting’s new sports manipulation monitoring system. The new system put …