SBC News Voice of the Sports Betting Industry
Oddschecker has unveiled a collaboration with The Jockey Club to become the racecourse owner’s official betting technology partner.
Under this role, the FairPlay Sports Media (FPSM) brand will provide odds, betting journeys and exclusive offers across The Jockey Club’s digital platforms. This includes the organisation’s new mobile app and web pages.
Richard Gale, FPSM Chief Revenue Officer, commented: “The Jockey Club is renowned for hosting some of the biggest showcases in UK racing, and with a bumper fixture list kicking off at the Grand National Trial Day, we’re confident this will be a strong partnership for both parties.
“Whatever the sport, we want to give fans and bettors the most exciting and profitable sporting experiences possible, and by combining sponsorship with our technology placements – in the form of odds and offers – on The Jockey Club’s app and site, this partnership will enhance both its digital users and racegoers experiences.”
As part of the collaboration, Oddschecker will sponsor prominent races at several Jockey Club-run venues – beginning with Grand National Trial Day at Haydock Park on 15 February.
The brand will also sponsor The Sefton Novices’ Hurdle on Ladies’ Day at the Randox Grand National Festival, before collaborating for contests at Haydock Park, Exeter, Cheltenham, Sandown Park and The Betfred Guineas Festival at Newmarket.
Lastly and perhaps most significantly, Oddschecker will sponsor The Racing Room at Cheltenham in 2025, covering all four days of the festival – one of the biggest events on the UK horse racing calendar.
Dan Glavin, Head of Bookmaker Partnerships at The Jockey Club, added: “We are delighted to partner with Oddschecker, a brand that shares our commitment to providing the best possible experience for racing fans.
“This collaboration will see Oddschecker’s trusted odds and offers enhance our customers’ enjoyment of racing across some of the biggest events of the year and we’re looking forward to working alongside them.”
