Football

Toto, the flagship sports betting brand of Nederlandse Loterij, will serve as a principal partner of the Azerion Women’s Eredivisie. The partnership sees Toto continue to expand its presence within Dutch women’s pro-football, in which the betting brand serves as principal sponsor of the women’s teams for PSV, ADO Den Haag, Heerenveen and FC Twente. Beginning on Friday 8 September, …

As an industry that is always on the lookout for new technological innovations, betting has kept a close eye on Artificial Intelligence (AI) developments in recent years.  The potential of the technology is a regular talking point among stakeholders, examining how it can benefit in commercial aspects as well as for player protection. Aldo Comi, CEO of football analytics provider …

Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …

Sportsbet.io has announced a new multi-year partnership with Newcastle United. The online sports technology and betting platform – owned by Yolo Group – will work with the club to create content and incentives that will ‘benefit fans in territories around the world’. Tim Heath, Founder of Yolo Group, commented: “This partnership represents an incredible opportunity to connect with fans not …

FIFA’s Integrity Task Force has announced that it successfully concluded its evaluation of the Women’s World Cup.  Commissioned to monitor the competition and all connected gambling activities, there were zero red flags related to suspicious behaviour such as match-manipulation attempts or other similar threats within its 64 matches played across Australia and New Zealand.  The betting integrity watchdog utilised a …

Sportradar has been named the latest partner of US Soccer in the aim of enhancing the federation’s data and content. In detail, the long-term deal – covering both US and international markets – gives the sports technology company exclusive rights to collect, licence and distribute the sport’s official betting and media data. Meanwhile, Sportradar has also won the exclusive distribution …

The Advertising Standards Authority (ASA) has ruled in favour of William Hill regarding a tweet from the bookmaker which featured former professional footballer Robbie Savage. Posted by William Hill on Twitter – now known as X – in February 2023, the tweet contained a video clip of Savage discussing the prospect of Leeds United being relegated from the Premier League to …

Winbet has renewed its sponsorship of Bulgarian football club, Botev Plovdiv. The bookmaker’s logo will continue to be seen on the official and training kits of the club’s first and second teams, with its branding also placed around the Hristo Botev Stadium and the Nikola Shterev-Starika Sports Complex. Chief Marketing Director of Winbet, Desislava Koleva-Ivanova, stated: “The partnership between Winbet …

Parimatch has renewed its sponsorship deal with Championship side Leicester City FC. The sports betting brand – managed by Gibraltar-based online gambling operator BVGroup – will obtain branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners, as well as online and offline advertising rights.  Filip Pirozenok, Head of Parimatch in the UK, …

The Paulista Football Federation (FPF) has renewed its sponsorship agreement with Esportes da Sorte for the 2024 edition of Paulistão.  The sports betting platform will continue to be displayed throughout the competition, either inside the stadiums or in the transmission of games.  The Campeonato Paulista Série A1, commonly known as Campeonato Paulista, is the top-flight professional football league in the …