Betfair named shirt sponsor of Vasco da Gama FC

Betfair has linked up with Vasco da Gama FC to become the Campeonato Brasileiro Série A club’s new sponsor. 

The operator’s branding will appear on the men’s and women’s kits, as well as on exclusive digital content from Legítimo Clube do Povo, while the brand will have exposure on Vasco’s digital media. 

Betfair International General Director, Kimberly Daly, said: “The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in projects within the Rio team to help develop the club’s present and future.” 

The deal with the Brazilian top-flight side – which is currently in place until 2026 – will also see activities organised for fans such as raffles and prizes for VIP tickets, official products, as well as exclusive promotions and experiences. 

The new Betfair-branded shirt will make its first appearance during the club’s men’s team fixture against Vitória this weekend.

“It is an honour and an achievement to close this partnership, the largest in Vasco’s history, with Betfair,” added Vasco CEO, Lúcio Barbosa. “There were weeks of intense work to get the best for our club with a huge and consolidated company.  

“We still have challenges ahead but our commitment to working seriously and hard for Vasco continues.”