South America

Sirplay, a US-based gaming software platform, has partnered with blockchain sportsbook Moonbet, setting out a joint objective to internationally rollout ‘Web3 sports betting’. The duo are targeting sports bettors in Europe, North America, Africa, and South America, using a MetaMask or WalletConnect integration to deposit and withdraw cryptocurrency.  Founded on 8 July, Moonbet’s crypto sportsbook allows players to wager with …

Betsson AB has expanded its technology partnership with Gaming Innovation Group (GiG), which will serve as the lead platform provider for its burgeoning Colombian business.  In the summer of 2020, Betsson entered Colombia’s regulated online gambling marketplace, acquiring a 70% stake in market-leading sportsbook operator ColBet – an asset subsequently rebranded to Betsson.co.  GiG has supported Betsson’s Colombian market expansion, …

Codere has enhanced its partnership with Club Atlético River Plate as it now falls in the ‘main sponsor’ category of the Argentinian football team. The deal sees the multinational company, active in the gaming sectors in Europe and Latin America, secure front of shirt branding on River Plate’s official game and training jerseys. Carlos Sabanza, Head of Sponsorships at Codere, …

SBC lives up to its reputation as the perfect host by inviting SBC Summit Latinoamérica attendees to enjoy a series of all-inclusive, unforgettable networking experiences at some of Miami’s most iconic locations.  Apart from granting access to the exhibition floor featuring 35 exhibitors and a star-studded speaker lineup of 140+ senior executives, the attendees of the premier event connecting Latin …

Fluminense has renewed its partnership with Betano, as the sports betting brand maintains focus on its sports-oriented marketing strategy.  The extension of the ‘master sponsorship’ until June 2025 will see Betano retain its presence on the front of the Brazilian Serie A club’s jerseys.  Additionally, the collaboration will also involve a fan engagement element – ‘various activations’ are apparently in …

Latin America sportsbook Codere Online has significantly expanded its brand coverage in Mexico, becoming the headline sponsor of ‘Box Azteca’ – the flagship boxing show of TV Azteca.  The sponsorship will see Codere Online promoted across all televised Box Azteca fight nights, broadcast across Mexico every Saturday from 11pm on the Azteca 7 channel.  Codere Online has branded the sponsorship …

Peru has moved forward on plans to launch a regulated online gambling regime, following Congress’ endorsement of the final policy requirements of Bill-2070/2021.  On Friday 15 July, Congress saw lawmakers settle on the final tax arrangements of the bill that will “regulate the exploitation of sports betting and remote games, creating a tax benefit for the government”. The passage of …

Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands.  Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …

As part of its “#CodereConEllas” campaign, Spanish-market facing operator Codere Online has announced a $300,000 investment into women’s football. Specifically donating the funds into women’s football in Mexico, the Spain and Latin America-focused company will direct the money into the ‘She Wins’ NGO. An organisation which aims to empower women through sports and education, She Wins stated that it shares …

The Global Lottery Monitoring System (GLMS) detected 287 alerts and notifications during the second quarter of the year. Issuing an update for the period between April and June 2022, GLMS revealed that total alerts were down year-on-year by 40%, with geographic distribution showing Europe as the continent generating the most alerts at 156. Europe was followed by Asia at 59 …