South America

South American News

Betano maintains LatAm visibility via Fluminense renewal

fluminense player

Fluminense has renewed its partnership with Betano, as the sports betting brand maintains focus on its sports-oriented marketing strategy.  The extension of the ‘master sponsorship’ until June 2025 will see Betano retain its presence on the front of the Brazilian Serie A club’s jerseys.  Additionally, the collaboration will also involve a fan engagement element – ‘various activations’ are apparently in …

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Codere Online lands Box Azteca partnership to galvanise Mexican brand coverage

SBC News Codere Online lands Box Azteca partnership to galvanise Mexican brand coverage

Latin America sportsbook Codere Online has significantly expanded its brand coverage in Mexico, becoming the headline sponsor of ‘Box Azteca’ – the flagship boxing show of TV Azteca.  The sponsorship will see Codere Online promoted across all televised Box Azteca fight nights, broadcast across Mexico every Saturday from 11pm on the Azteca 7 channel.  Codere Online has branded the sponsorship …

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Peru agrees on final tax plan to launch online gambling regime 

SBC News Peru agrees on final tax plan to launch online gambling regime 

Peru has moved forward on plans to launch a regulated online gambling regime, following Congress’ endorsement of the final policy requirements of Bill-2070/2021.  On Friday 15 July, Congress saw lawmakers settle on the final tax arrangements of the bill that will “regulate the exploitation of sports betting and remote games, creating a tax benefit for the government”. The passage of …

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Betsson signs Zé Roberto as brand ambassador in LatAm sponsorship boost

Novibet, LeoVegas, Pay4Fun and Grupo OKTO have become the latest members of the Brazilian Institute of Responsible Gaming (IBJR)

Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands.  Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …

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Codere promotes women’s sporting empowerment with $300k investment

SBC News Codere promotes women’s sporting empowerment with $300k investment

As part of its “#CodereConEllas” campaign, Spanish-market facing operator Codere Online has announced a $300,000 investment into women’s football. Specifically donating the funds into women’s football in Mexico, the Spain and Latin America-focused company will direct the money into the ‘She Wins’ NGO. An organisation which aims to empower women through sports and education, She Wins stated that it shares …

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GLMS betting alerts decline in Q2 but football cases rise

SBC News GLMS betting alerts decline in Q2 but football cases rise

The Global Lottery Monitoring System (GLMS) detected 287 alerts and notifications during the second quarter of the year. Issuing an update for the period between April and June 2022, GLMS revealed that total alerts were down year-on-year by 40%, with geographic distribution showing Europe as the continent generating the most alerts at 156. Europe was followed by Asia at 59 …

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SSG: Latin America becoming ‘front of mind’ whilst Europe navigates regulation

SBC News SSG: Latin America becoming ‘front of mind’ whilst Europe navigates regulation

Analysing trends from across the global sports betting industry, Spotlight Sports Group (SSG) has published its second review of the sector, BetTech Ecosystem 2022. Conducted by the company’s internal research team along with independent experts, the study focuses on the regulated betting sectors in Europe and the Americas, evaluating regulatory, operational and M&A trends. Investigating the two aforementioned regional markets, …

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Pele Law reforms demand that Brazilian bookmakers pay fee on IP rights 

SBC News Pele Law reforms demand that Brazilian bookmakers pay fee on IP rights 

A further obstacle stands in the way of the passage of Brazil’s federal sports betting regime, as football clubs call for the government to ensure that bookmakers observe IP rights and protections.    Addressing the Chamber of Deputies’ Sports Committee, the Presidents of Brazil’s 15 biggest football clubs outlined their support for Bill PL-1153/2019 that aims to reform the ‘Pele Law’ …

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Ronaldo Nazário joins Rivaldo as Betfair’s latest brand ambassador

SBC News Ronaldo Nazário joins Rivaldo as Betfair’s latest brand ambassador

Betfair International, part of Flutter Entertainment, has named Brazilian national footballer, Ronaldo Nazário, as the firm’s latest brand ambassador. The three-time FIFA World Player of the Year and two-time World Cup winner joins Betfair on 30 June – witch shares the date of the 20th anniversary of Brazil’s fifth World Cup win in Japan in 2002. Kimberley Daly, Managing Director …

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