Updating the market, leading spread betting firm Sporting Index Group has announced its full corporate rebrand aligning all of its assets under the newly formed ‘Sporting Group’ brand.
Detailing changes to the media, company governance stated that the rebrand “reflects the wider group’s commitment to continue offering in-play spread betting and trading expertise’.
Founded in 1992, Sporting Index is celebrating its 25th business anniversary this year. Through its ongoing corporate expansion, Sporting Index has added a number of new business provisions to its services, focusing on sports B2B betting data and software services through its Sporting Solutions subsidiary.
Simon Trim, CEO of Sporting Group, commented on the group rebrand: “At Sporting Group, we are extremely proud of our long-standing heritage in spread betting dating back to 1992. Sporting Index have always offered unique and innovative markets in the industry, and equally Sporting Solutions have a reputation for trading, software development and risk management that is unrivalled in the sports betting supplier market.
“The rebrand gives our company a fresh and exciting new look, while still referencing the strong foundations it was built upon. Quality and excellence is at the heart of what Sporting Index and Sporting Solutions do, and forming Sporting Group will only serve to strengthen our brand and our offering in the sports betting industry.”
As part of Sporting Group’s cleaner look, the company will adopt a new logotype. Evolving from sports balls that have featured in previous logos throughout their 25-year history, the new brandmark features two arrows representing the ‘buy’ and ‘sell’ mechanic of spread betting which follow the contours of a sphere, keeping alive the heritage of Sporting Index as the original sports spread betting firm.