Unibet will be the official shirt sponsor for Aston Villa and Aston Villa Ladies from the start of the 2017-18 season, after becoming Principal Partner for the Birmingham-based club.
Part of Kindred Group’s stable of gaming brands, Unibet has marked the start of the partnership by price-boosting Steve Bruce’s side to 10/1 to win this year’s Championship title.
The gambling operator, which makes Jonathan Kodjia 7/1 to be the division’s top scorer, will also be giving fans an early chance to wear the new kit by playing in a tournament alongside club legends and celebrities at the club’s Bodymoor Heath training ground.
Luke Organ, Chief Commercial Officer for Aston Villa, said: “We are very pleased to partner with Unibet. They made it clear from the outset how important our fans will be to this partnership and their planned level of emphasis that they will put on our fans will be exciting to see come to life.
“The club’s size is reflected by this relationship with Unibet and we look forward to testing our data and digital abilities to drive value and provide a rounded partnership for us all to enjoy.”
Sam Mead, Head of Marketing UK for Unibet, commented: “We are delighted to be partnering with Aston Villa in their push for promotion back to the Premier League.
“Unibet and Aston Villa are two of the biggest names in our respective fields with a rich heritage; Unibet genuinely understand football fans and, working together with Aston Villa, will be ensuring we enhance the enjoyment of their fans in all aspects of the beautiful game.
“We look forward to supporting Villa fans and the Birmingham area with unique content and special betting opportunities.”