European bookmaker Tempobet has increased its coverage within English football announcing that it has become ‘principal partner’ of Preston North End for the upcoming 2017/18 EFL Championship season.
The partnership will see the Tempobet brand feature on the first team’s match shirts, with extensive advertising in place around the club’s Deepdale ground during the season.
Tempobet marketing stated that partnering with the ‘Founder member of the English Football League’ will help raise the brand’s profile with UK customers.
Tempobet CEO Tim Peters said: “This is a terrific opportunity to extend our horizons within football and are delighted to complete the deal with Preston North End.
“English football is a crucial part of our business and given PNE’s historic standing in the game, it’s a perfect fit. We’re excited about growing our relationship over the next 12 months.”
A Preston North End issued the following statement: “We are delighted to welcome Tempobet as our principle sponsor for the 2017/18 season and look forward to working with them to achieve their sponsorship ambitions.
“It is a great opportunity for Tempobet to showcase their brand and important for Preston North End to be able to attract companies with an international reach like them.”
The sponsorship deal with the Lilywhites will ensure Tempobet features on the shirts of two Championship clubs next season, following the renewal of their contract with Burton Albion.