PokerStars extends Bolt coverage with IAAF Monaco Diamond League sponsorship

Amaya Inc online poker subsidiary PokerStars has furthered its brand coverage partnership with new poker ambassador Usain Bolt, confirming that it will sponsor the upcoming  IAAF Monaco Diamond League athletics meeting at the Stade Louis II Stadium on July 21.

PokerStars will provide the bibs for all eight athletes competing in the men’s 100m race, as they tune up for next month’s  the IAAF London World Championships in London. The race will undoubtedly be a monumental historic significance to the world of athletics, as it’s the penultimate race of Bolt’s illustrious career.  

Eric Hollreiser, PokerStars Director of Corporate Communications lauded the unmistakeable Bolt with praise, “Usain is one of the greatest athletes in history and we look forward to seeing him in what will be an exciting event for sport fans around the world.” He went onto add that “PokerStars is proud to support the men’s 100m race at the IAAF Monaco Diamond League and further our relationship with Usain Bolt.”

This summer PokerStars marketing announced that Usain Bolt, the world’s greatest sprinter would be joining Team PokerStars, initially competing in its ‘All-in’ challenge against friend and fellow PokerStars Brand Ambassador  Kevin Hart (US Comedian/Actor).

For PokerStars, maintaining a cordial partnership with Bolt as he concludes his prestigious career, will provide them with a tremendous opportunity to not only be part of history, but to promote their brand and the game of poker to a much wider reaching market.