SBC News Voice of the Sports Betting Industry
Nektan Plc, an international gaming solutions and services provider has announced the acquisition of Nektan Marketing Services in a deal with Fred Done (Betfred founder) and Warren Jacobs (ActiveWin Media).
Nektan Marketing Services was initially a joint venture between Done, Jacobs and Nektan Plc and was announced back in September 2015. The company has traded as Nektan Marketing Services and was initially set up as a platform to combine Nektan’s gaming technology with Jacobs and Done’s acquisition and retention expertise to thus increase revenue for Nektan’s third party brands.
Nektan Plc Chief Executive, Gary Shaw, commented: “With the evolution of our business, and strong growth in revenues, the timing was right to acquire full control of Nektan Marketing Services. The move will allow us to integrate a slick, full turnkey solution for operators in-house. The expectation is that we will build on the considerable knowledge base and success of NMS under the guidance of Warren and Fred.”
Fred Done, founder of Betfred, added: “This joint venture perfectly demonstrates our ability to inject strong industry knowledge and highly effective marketing services to the gaming sector. We are delighted with the results for NMS and therefore, Nektan Plc and look forward to facing new challenges head-on in the global gaming arena.”
The company was initially launched to manage online campaigns for Nektan’s in-house brands but has since added multiple white label sites to the extensive roster, including ‘The SUN Play’ and ‘Pots of Luck’ amongst other growing white labels.
Nektan Marketing Services then was structured to provide aggressive acquisition tactics including PPC, affiliate marketing and media buying as well as player value extraction through CRM strategies for the Nektan brands; thus improving conversion, retention and bottom line profit.
Nektan Plc will purchase the remaining shares in the business for £500,000 in cash.
